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Avalon Secures Deals With Club Pilates, Kremo, and Sundance

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Avalon Secures Deals With Club Pilates, Kremo, and Sundance

The boutique 'reformer Pilates studio,' hand-rolled ice cream shop, and lifestyle brand, will open in the mixed-use community late-2017.

On the heels of the debut of Boulevard East, Avalon in Alpharetta Monday announced three new additions to its restaurant and retail lineup: Club Pilates, Sundance, and Kremo.

“At Avalon, our lineup of the city, region and country’s best restaurants and retailers is constantly evolving to offer the latest and greatest concepts to our community,” Carla Cox, director of marketing at Avalon, said in the release.

“We’re thrilled to welcome Kremo, Sundance and Club Pilates to the Avalon family and for our Avaloniacs to enjoy.”

Club Pilates, a California-based line of "boutique Reformer Pilates studios," is opening Club Pilates Avalon summer 2017, the fifth Club Pilates location in Atlanta and the second in Alpharetta.

In addition to modern, method-based Pilates classes, Club Pilates offers options to experience the latest workout trends like TRX and barre.

Sundance, a lifestyle brand offering women’s and men’s apparel and footwear, jewelry, accessories, art and home décor, will open at Avalon in October 2017, its first location in Georgia.

“Sundance offers our customers a unique experience, one not commonly found elsewhere. Our beautifully designed store displays a strong sense of discovery and originality throughout,” Matey Erdos, Sundance's president and CEO, said in the release.

“For us, it is a privilege to curate distinctive and artisanal collections, many pieces of which are exclusive to Sundance. Avalon’s commitment to provide a distinctive experience, both in shopping and in culture, gives Sundance an opportunity to bring this heritage and lifestyle to our loyal customers in the Atlanta area.”

Kremo Ice Cream, which also has a location in Duluth, offers made-to-order, hand-rolled ice cream crafted with locally-sourced sweet cream and real fruit flavors.

Kremo Avalon will open this summer, featuring flavors from cookies and cream to fruity strawberry and passionfruit to matcha green tea and coffee.

Other restaurant and refreshment options coming soon to Avalon, along with the opening of The Hotel at Avalon in January 2018, include South City Kitchen and Starbucks.

Kremo Duluth
Kremo Ice Cream in Duluth, Georgia
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Caleb Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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