Thank you for visiting What Now Atlanta.

What Now Atlanta, founded by Caleb J. Spivak in 2010, is the city's leading news source for restaurant, retail, and multifamily openings and closings. Today, What Now Atlanta has more than 1.2 million readers in the greater-metro Atlanta area made up of business owners, foodies, and Atlantans that like to be "in-the-know."

What Now Atlanta is consistently named "Best of" by Creative Loafing, Atlanta Magazine, and Jezebel Magazine, for our ability to dish on what's moving and shaking in Atlanta's businesses.

In late-2013, What Now Atlanta was acquired by Atlanta-based education, commerce, and media company The Oxford Center for Entrepreneurs, led by W. Cliff Oxford.

Meet the team.

Caleb J. Spivak


CJS was featured in The New York Times, Creative Loafing’s “20 People to Watch,” named “Lifestyle Blogger You Need To Know” by Rolling Out and highlighted in fashion magazine, 944.

W. Cliff Oxford


Cliff blogs for the New York Times, Forbes, and is the founder of Oxford at Brenau, an accredited entrepreneur MBA program, and the Oxford Center for Entrepreneurs, a membership organization of fast-growth CEOs.

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Something opening or closing in your neighborhood?