Thank you for visiting What Now Atlanta.

What Now Atlanta, founded by Caleb J. Spivak in 2010, is the city’s leading news source for restaurant, retail, and real estate openings and closings. It now operates under the parent company What Now Media Group, INC.

Our sole focus at What Now Atlanta is on being the first to bring you the scoop on yet-to-be-announced and yet-to-open brick-and-mortar businesses in your neighborhood. So, even before you spot “coming soon” signage on that long-abandoned restaurant space, or vertical construction begins on a major mixed-use development, What Now Atlanta will have the details. If you’re looking for menu changes, chef announcements, or “The Five Atlanta Restaurants You Should Eat At This Weekend,” keep browsing— we leave those filler posts to the other guys.

Get involved today by adding us on FacebookTwitter, and subscribe to our breaking news alerts.

Also, if you ever find yourself beholden to insider information, give us a shout. We love and appreciate reader tips. Jot down this email address, add it to your contacts and even tattoo it on your arm if you love Atlanta as much as we do: [email protected]. We’re looking for the scoop on all things brick-and-mortar so if you have any intel on planned restaurants, bars, nail salons, retail stores, apartment communities, hotels, etc., hit us up!

Meet the founder.

Caleb J. Spivak


Founder Caleb J. Spivak launched What Now Media Group in 2010 with the blog What Now Atlanta which became a trusted source for hospitality news in the city. In 2017, What Now Atlanta formalized operations with the launch of its Preferred Partner Program. The company now serves a total of 12 cities.

Something opening or closing in your neighborhood?  [email protected]