[Rendering] Shake Shack Coming To Midtown’s ‘Reimagined’ Colony Square

Fast-casual burger and milkshake chain joining mixed-use development as multi-million dollar overhaul nears completion.

There is an update to this post: Shake Shack No Longer Opening in Colony Square

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Plans this week were uncovered by What Now Atlanta for a fifth Atlanta-area location of Shake Shack, this time at Midtown’s Colony Square, on the corner of Peachtree and 14th Streets.

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The fast-casual burger chain is one of several culinary companies and chef-driven restaurants developer North American Properties (NAP) promised for the center’s ongoing multi-million dollar overhaul which broke ground in 2017.

Shake Shack now through March 24 is taking bids from construction firms to build out the Colony Square outpost, at 1201 Peachtree St. NE Suite #150, adjacent to the newish Sukoshi restaurant (suite 140).

Ground would break shortly after, presumably in late-spring, early summer.

Representatives from Shake Shack declined to comment on the Colony Square location when reached Wednesday by WNA.

Emails and calls to NAP from WNA were not immediately returned.

The New York City-based modern “roadside” burger stand known for its 100 percent all-natural Angus beef burgers, chicken sandwiches and griddled flat-top dogs, frozen custard, crinkle-cut fries and more first entered the Atlanta market in 2014 with the opening of The Shops Buckhead Atlanta location.

Outposts in Perimeter Mall, in Hartsfield–Jackson Atlanta International Airport, and in Old Fourth Ward off the Beltline have since followed.

When the overhaul is complete at Colony Square, Shake Shack will join 5Church Atlanta, Establishment, and the recently re-opened Moe’s Southwest Grill among other dining choices.

Other confirmed forthcoming concepts slated for Spring 2020 openings include the Brown Bag Seafood Co., Rumi’s Kitchen, and the Main & Main Food Hall concept.

Developing …

Kamille D. Whittaker

Kamille D. Whittaker is an Atlanta-based journalist, editor and researcher.
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