The 'experience-driven' food hall will anchor the Midtown mixed-use.
A comedian cracking jokes under the stars.
A guitarist strumming original compositions.
Local chefs demonstrating this season’s hottest recipes.
These are just a few of the experiences coming to Colony Square’s new food hall, Main and Main, according to a press release Wednesday.
Anchoring 14th and Peachtree Streets, Main and Main is curated by chefs for chefs, and its design is optimized for event programming and activations.
Main and Main will feature approximately 12-15 culinary concepts with diverse menu offerings, as well as complementary concepts such as flower, chocolate and pastry pop-ups and an incubator space to host non-profits like City of Refuge’s 180 Degree Kitchen.
“Since its inception nearly 50 years ago as the first mixed-use project in the Southeast, Colony Square has changed hands from one developer to the next, and they all treated it like an office project,” Mark Toro, managing partner at North American Properties (NAP), Colony Square’s developer, said in the release.
“As a result, the mixed-use destination devolved while the rest of Midtown exploded with growth. It’s time for Colony Square to re-emerge as a pioneer in the evolution of mixed-use development. We will redevelop its two insular office towers and antiquated food court to become the Midtown community’s go-to dining and entertainment destination, an urban gathering place that engages and energizes the street level and invites people into an immersive, sensory experience.”
NAP and Main and Main’s chef curator, restaurateur Steve Palmer, have journeyed around the country on a design discovery tour to learn from more than 20 world-class food hall concepts.
NAP and Palmer, known in Atlanta for the Westside’s O-Ku, and Avalon’s Oak Steakhouse and Colletta, will continue to work together along with other local chefs to curate an "authentic, distinctive" food hall experience for Midtown.
Main and Main will leverage 28,000 square feet of indoor/outdoor event space and a staging area designed for a variety of event programming.
Entertainment can face outward toward an open-air gathering space, or inward towards the food hall.
This area will host Colony Square’s more than 200 signature and seasonal events. Main and Main will also feature a smaller, flexible event space and stage to host more intimate events inside.
The food hall is curated by chefs for chefs, ensuring a seamless cooking and dining experience from back to front of house.
Main and Main will also be designed to offer “Instagram-worthy” backdrops that encourage guests to share their culinary creations with the world.
The food hall will embrace a mid-century modern design – a nod to Colony Square’s inception in the 1960s. Designer and architect David Thompson is leading the design.
With plans to break ground this fall, NAP is congregating 220,000 square feet of restaurants, retail, entertainment and fitness concepts that will become the Midtown community’s “third place” – the social place outside of their homes (first place) and offices (second place).
The first phase of development will open in 2018.
During the redevelopment process, NAP is hosting several initiatives to bring inspired food activations, pop up experiences and events to Colony Square, including food trucks and a partnership with Fooda, to continue to engage with the community and incubate chef-driven concepts.
To learn more about happenings at Colony Square, follow the Midtown destination on Twitter, Facebook and Instagram, and visit colonysquaremidtown.com.