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Brown Bag Seafood Co., a counter service, coastal cuisine eatery by restaurateur Donna Lee, will open at Colony Square in Midtown summer 2020, marking the eatery’s first expansion outside of the Chicago market, according to a press release Friday.
The roughly 1,700-square-foot restaurant is located next to Steve Palmer’s Sukoshi and features a Peachtree street-facing outdoor dining area.
The menu, developed by Lee, will offer responsibly sourced seafood delivered daily from a local supply chain, including grilled salmon, shrimp, and a rotating local daily catch.
Proteins are paired with a variety of “builds” (from salads to tacos to the “Powerbox,” an ancient grain blend), allowing for customization of every entrée.
Other menu features include veggies, soups and sauces made from scratch in the restaurant every morning and a wide selection of vegetarian, dairy-free and gluten-free options.
After exploring other markets for the brand’s expansion, Lee and her team quickly gravitated toward Atlanta, sensing an opportunity to add a distinct dimension to a city that has an array of full-service seafood restaurants, but little in the way of more casual seafood options.
At Brown Bag, guests use dry erase markers to fill out reusable menus, check out daily specials on a brown paper board and have a view into the kitchen full of blue-bandana clad crew members.
A shelving system will also be incorporated into the design to streamline pick-ups for online orders and third-party delivery services, without causing interruption to the dine-in experience.
Colony Square’s redevelopment is in full swing throughout 2020, with openings planned for this spring.
Upon completion, Colony Square will be home to 912,000 square feet of Class A office space, 160,000 square feet of retail, a food hall, luxury movie theater and dine-in experience IPIC, 262 residences, and the W Hotel Midtown.