Sweetgreen, Brown Bag Seafood Company, Sign on to Ashford Lane Project

Massage Envy is also joining the development formerly known as Perimeter Place.
Sweetgreen, Brown Bag Seafood Company, Sign on to Ashford Lane Project - Rendering 1
Rendering: Official

JLL and CTO Realty Growth, Inc. Thursday announced the start of construction at Ashford Lane, a 269,000 square-foot mixed-use development in Atlanta’s Central Perimeter.

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Phase I of the redevelopment will include the delivery of The Lawn, billed as a “community greenspace,” and several chef-driven restaurants by June 2022. Later next year, in December, a full-service food hall — aptly named The Hall — will join the development.

JLL’s retail agency leasing team, led by Director Coleman Morris and Vice President Sherri Mann, have secured a 2,600 square-foot lease with the Los Angeles-based chain Sweetgreen, a fast-casual salad and grain bowl concept, for Ashford Lane. It will open in spring 2022, according to the announcement.

Additionally, JLL has signed a 2,400 square-foot lease with Massage Envy, the nationwide wellness franchise providing massage, stretch and skincare services, and a 1,576 square-foot lease with Brown Bag Seafood Company, a Chicago-based, counter-service concept serving sustainable seafood with a location in Colony Square (and one planned for the Westside). Both Massage Envy and Brown Bag Seafood Company will open in spring 2022.

“JLL was selected by CTO in December 2020 to transform the property formerly known as Perimeter Place into a walkable mixed-use town center, combining shops, restaurants, offices and residences,” according to Thursday’s announcement. “As part of the repositioning, JLL has established a vibrant new brand and is focused on re-tenanting the retail mix and transforming former big-box anchors into creative office space.”

At the heart of the property will be The Lawn, a 70,000 square-foot greenspace surrounded by restaurants and large outdoor patios. Notably, the City of Dunwoody granted Ashford Lane its open-container permit.

Other recent retail announcements at the project include Chef Ford Fry’s Tex-Mex restaurant Superica, which opens next summer, and The Hall, a 17,000 square-foot food hall by The Vigor Group.

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Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak