Philippe Pellerin of Pellerin Real Estate, the developer behind The Beacon Atlanta, recently acquired three East Atlanta Village (EAV) storefronts on Glenwood Avenue SE.
Pellerin has leased two of those spaces—1342 and 1358 Glenwood Avenue SE—to Ant Oxley, the founder of CrossFit Grant Street.
Oxley will open OxFit, a CrossFit gym and OxWork, a new co-working concept that “functions more like an incubator,” in the two spaces respectively, according to Pellerin.
OxFit will offer CrossFit training in a 2,300-square-foot space and OxWork will offer co-working in a 6,500-square-foot space.
Both concepts are expected to open Q1 of 2019.
“We’re amenitizing EAV,” Pellerin in a telephone interview told What Now Atlanta in September.
“The demographics have changed dramatically but the historic landowners have not made the necessary investments to keep up with the changes.”
An adjacent space to OxFit will bring a 1,000-square-foot “food and beverage endcap.”
Pellerin is working with Oxley to identify a concept that ties in nicely with OxFit, ideally a coffee shop or health and wellness brand.
“We’re trying to create a more curated, better-capitalized version of what EAV has been,” Pellerin said.
“I don’t want to gentrify or drive out the weirdness or coolness. We want to keep EAV weird and cool. I want to give the EAV folks what they want and what they ask for.”
The third space, a former dental office at 1336 Glenwood Avenue SE, is under contract.
Pellerin and his team are “still evaluating market options for that building.”
Other storefronts along Glenwood Avenue in the EAV have recently received a similar fate.
Paces Properties, the original developer of Krog Street Market, has acquired and redeveloped a large portion of the street encompassing 20,000-square-feet including the recently-opened Banshee and Emerald City Bagels spaces.
Thrive Homes is developing a townhome community called Ironside right off the Glenwood Avenue strip.