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Exclusive: The Beacon Atlanta Unveils Tenants, Fly-Through

The redevelopment project has secured leases with Third Street Goods, The Grant Park Public House, Balanced Fit Life, and Salon Vagabond.

The redevelopment project has secured leases with Third Street Goods, The Grant Park Public House, Balanced Fit Life, and Salon Vagabond.

The Beacon Atlanta, Pellerin Real Estate’s forthcoming Grant Park redevelopment project, has secured its first round of tenants, Philippe Pellerin, the project’s founder, exclusively shared with What Now Atlanta (WNA) Friday.

Third Street Goods, The Grant Park Public House, Balanced Fit Life, and Salon Vagabond, are the first announced tenants for The Beacon.

Pellerin also released the project’s fly-through, its latest renderings, and a site plan.

Third Street Goods, the brainchild of two Atlanta barkeeps, Kathryn DiMenichi and Holli Medley, will be a neighborhood market situated in a 3,400-square-foot space at The Beacon Atlanta, complete with a patio. DiMenichi and Medley launched a Kickstarter campaign for the project in May 2015 while searching Atlanta high and low for the perfect location.

“Third Street combines the freshness of a farmers market and the convenience of a big name grocery,” Pellerin told What Now Atlanta (WNA) in an email. “A one-stop-shop offering seasonal and regional products and as many organically produced foods as possible.”

Kathryn DiMenichi and Holli Medley via Third Street Goods' Facebook Page
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Kathryn DiMenichi and Holli Medley via Third Street Goods’ Facebook Page

At The Grant Park Public House, wife and husband team Lauren and Chaise Hughes, look to introduce Atlantans to a new game that combines bowling, American football, and Corn Hole: Beacon Ball.

“The object of the game is to be the first team/player to knock down all of your opponents pins that are set up in a traditional bowling layout; using a football,” Chaise told WNA in an email Friday.

“We will have approximately twelve lanes that will feature a round-robin style of play; where the winner stays on the lane and the losing team has to find an open lane.”

The 8,000-square-foot restaurant and entertainment venue will offer a menu of shareable small plates and craft cocktails, a farm-to-table-style restaurant concept utilizing the nearby Grant Park Farmer’s Market. And there will be plenty of room to chill with a neighbor and a cold one on the 1,400-square-foot patio.

Balanced Fit Life is bringing its second studio to The Beacon Atlanta (the first is on Confederate Avenue in another Pellerin property.) Expect a full-service fitness, health and wellness boutique, offering everything from yoga and TRX, to barre and personal training.

Balanced Fit Life - The Beacon Atlanta
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Balanced Fit Life on Confederate Avenue

Sidney Hollwager, a stylist of nearly 26 years, is planning Salon Vagabond in a 2,500-square-foot space at the redevelopment project. Hollwager has worked in salons across the U.S. and Canada, including Warren Tricomi and EDRIS salons in NYC, and picked The Beacon Atlanta for his first store because he share’s Pellerin’s vision.

“We wanted a space that felt urban but that was peaceful as well,” Hollwager told WNA in a telephone interview Friday. “Modern but comfortable. We love the bones of the building and the idea of reuse because we’re trying to be a responsible business ourselves.”

Salon Vagabond will exclusively use Oway products, an organic line made in Italy, and will offer hair cutting and styling, and other treatments like “Smoothing Rituals” using an “Organic Keratin Smoothing System.”


Site plan (click to enlarge):

Fly-through:



Newest rendering:

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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