Will new Midtown 'cocktail den' idea succeed?

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Owner solicits your advice on his proposed Midtown "cocktail den."

Midtown resident, Steve West, wants What Now Atlanta readers' opinion on his idea for a "1920's speakeasy cocktail den" in the heart of Midtown.

He's ready to sign on the dotted line, but before he secures a lease and takes the plunge, West wants to share the concept in detail with you.

West, an Atlanta native, moved to NYC for six years before moving back, and comes from  Investment Banking. His business partner owns and operates a hotel in Costa Rica.

"Although the cocktail culture has reached Atlanta, my cocktail concept will provide a unique extension to this growing trend by existing solely for drink and the production involved," West said in explaining the need for his concept in Atlanta.

West's concept is below, but of course, we've got to put our two cents in.

We'd love to see a concept like West's cocktail den succeed in our "sophisticated" Midtown. However, considering all that works are Taco Macs and wall-to-wall television mounted Hudson Grilles, we recommend West open a Chicken Wing Stand.

With out further ado, for your review, here's West's concept:

Our concept transforms a small space in the heart of Midtown, into a cocktail den reminiscent of a 1920's speakeasy. The design will be aesthetically reflective of the period, yet chic (think exposed brick, Edison bulbs, period finishes, etc.).

The exterior is unobtrusive, hiding in plain site. The ambiance of the space is intended to be intimate and indulgent. The crowd we intend to market to are the urbane and discerning, the types that appreciate the work and craft of custom cocktails, good design, good conversation, and the privacy to imbibe without the annoyance of obnoxious drunks and inattentive bartenders.

The space will not have T.V's, operate as a restaurant, or allow smoking.

Entry into our space will be by reservation, or by a buzzer allowing our staff to limit the number of guests to the seats available, providing more attentive service.

Our cocktails will be moderately priced ($9-$10) and we'll have a small selection of artisan beers/wine and provide small bites (free of charge) from local chefs/markets.

There you have it! Now, tell us: will this succeed in Midtown, or be a flop like Atlanta Hawks' Zaza Pachulia's 5th Street Cafe (closed after 78 days)?

Leave your opinion in the comment section below.