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The Waffle Experience is bringing its “unique take on the popular breakfast and brunch staple” to the east coast with a restaurant in The Works, Selig’s 80-acre adaptive mixed-use development on the Upper Westside, according to a press release Friday. Occupying 2,200 square feet of space within Chattahoochee Row, the restaurant is slated to open in summer 2021.
Founded in 2014 in Sacramento, California by Marine Corp Veteran and Executive Chef Michael Donoho, the restaurant specializes in new American dishes anchored by one key ingredient: waffles. The menu at The Waffle Experience features both savory and sweet items, including breakfast plates, sandwiches, salads, and desserts, with “farm-to-fork” ingredients sourced from local growers. Every item on the menu incorporates waffles, which are made using dough, rather than batter.
Two locations of The Waffle Experience are currently operated in Sacramento, California’s Natomas community, and Folsom, California. The third location at The Works is a venture by The Waffle Experience’s key C-suite, including COO David Isbell, Donoho, CAO Tina Isbell, and CFO Victor Acepcion. Isbell and Donoho will operate The Works location with Isbell as the general manager.
“Atlanta is the right next step in our plan to bring The Waffle Experience to new places,” Isbell said in the release. “This is such a fun concept that we feel is a gamechanger in the region’s culinary world. The Works’ commitment to supporting chef-driven concepts and the visibility the location offers made it the perfect spot for our new home.”
All dishes at The Waffle Experience are made to order, and the restaurant does not have a freezer or microwave. Several items on the menu will only be available at The Works location, offering patrons waffle-inspired meals influenced by Southern food traditions. The Waffle Experience will also feature a walk-up bar where guests can order a bloody mary or mimosa to enjoy as they stroll about the open-carry community or in the nearby park, known as The Camp.
Located on Chattahoochee Row, which comprises 60,000 square feet of “main street” retail and restaurants, the eatery will be neighbors with Fox Bros Bar-B-Q and Dr. Scofflaw’s, a 9,000-square-foot macro-brewery and taproom from Scofflaw Brewing Company (opens on Halloween).
The Waffle Experience joins more than 20 tenants announced for the first phase of The Works, which spans 27 acres. Recently announced tenants include Fox Bros. Bar-B-Q, Basik Spaces, Les Mains Nail Bar, and Stellar Bodies. Office tenants Uppercut and Conisus, moved in earlier this summer at 1255 Makers Way. Also joining the first phase, Chattahoochee Food Works, the 30-stall food hall by Andrew Zimmern and Robert Montwaid, will open this winter. In addition, The Works’ first phase encompasses The Camp, a one-acre signature park and The Spur, a 970-foot linear pedestrian gathering area. Tenants are opening throughout Fall and into 2021.