Triumph Motorcycles Moving North American Headquarters to Lee + White

The U.K.-based motorcycle manufacturer will have a showroom and office space at the West End mixed-use development.
Triumph Motorcycles Moving North American HQ to Lee + White Photo 01
Photo: Official

U.K.-based motorcycle manufacturer Triumph Motorcycles is relocating its North American headquarters to Lee + White, an adaptive reuse mixed-use development in the West End.

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Refurbished warehouse space in Building 1070 will include 13,600 square feet of office and collaborative space and a 1,400-square-foot showroom spotlighting Triumph’s history and motorcycle product lines.

The Triumph Motorcycles headquarters is currently located at 100 Hartsfield Center Parkway in Atlanta.

“Triumph is super excited to move our North American Headquarters to the Lee + White community,” Rod Lopusnak, Triumph Motorcycles President of North America, and Don Carleo, CFO of North America, said in a news release. “The Triumph Vision is to be the Premium lifestyle Motorcycle Brand, so everything we do strives to be distinctive, cool, authentic and premium. This park exudes all those attributes, and we fully plan to not only utilize the space in our marketing and training events, but also add to the park’s ‘coolness factor’ with motorcycle and apparel displays.”

Another recently announced tenant for Lee + White is KIPP Metro Atlanta Schools. The non-profit network of free, public charter schools will occupy 7,767 square feet of collaborative office space in Building 1050, temporarily occupying space elsewhere at the development during the build-out process.  

Cushman & Wakefield’s Porter Henritze and Melanie Garlock completed the Triumph and KIPP leases on behalf of joint owners MDH Partners and Ackerman & Co. Tim Palmer of Lee & Associates represented Triumph Motorcycles. Mike Davis and Michael Tucker from Scotland Wright Associates represented KIPP. 

Lee + White was acquired by MDH Partners and Ackerman & Co. in 2019. The BeltLine-adjacent development includes a 19-vendor food hall with several stalls now open.

Libby Allnatt

Libby Allnatt

Libby Allnatt is the Editor/Reporter for What Now Atlanta. She has been in the journalism industry since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
Libby Allnatt

Libby Allnatt

Libby Allnatt is the Editor/Reporter for What Now Atlanta. She has been in the journalism industry since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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