In addition to a new name, branding, plans involve redesigning the building exteriors, reconfiguring footprint, recruiting a tenant mix of local retailers, art galleries and restaurants.
It is part of a broader initiative that aims to merge digital media, public art, and non-traditional advertising to fund cultural and public space programming in Atlanta’s central commercial corridor.
Discount retailer before the end of the year is also closing its Buckhead square storefront.
It will be the second location for the restaurant group's 'contemporary' Mexican eatery and will open adjacent sister concept Yum Chao.
Cajun-Mexican restaurant and bar will serve everything from enchiladas and tacos to po’boys and crawfish and shrimp etouffee.
Four-acre site near Bocado, The Optimist under contract for the project.
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