Since acquiring the 47-acre Lindbergh City Center development in September 2019, Rubenstein Partners, LP and global investment firm Monarch Alternative Capital LP this week unveiled its team to execute its redevelopment vision for the nearly 20-year-old mixed-use property anchoring the Lindbergh Center MARTA station.
Cushman & Wakefield, Revel, ASD | SKY, and Gensler have been tasked with transforming the development into a “great transit-oriented destination for Atlanta,” according to a press release Friday.
Plans involve redesigning the building exteriors to create varying heights and layers, reconfiguring the retail footprint, recruiting a tenant mix of Atlanta’s diverse local retailers, art galleries and restaurants, introducing a “better guest experience and exciting community events,” and attracting office tenants “who value working in a vibrant, highly connected mixed-use destination.”
Lindbergh City Center will also get new furniture, lighting, and event programming.
“While there is much uncertainty in today’s marketplace due to the Coronavirus pandemic, we are confident in our plans to redevelop Lindbergh City Center into a hub for global experiences with the best connectivity in Atlanta,” Taylor Smith, regional director of the southeast at Rubenstein, said in the release.
“We are investing in public spaces and the design of our buildings, partnering with local organizations, artists and small businesses to host community activations later this year, and re-merchandising the tenant mix to create a unique retail and dining experience that caters to all of Atlanta through the MARTA system and the great neighborhoods around us.”
With AT&T’s relocation, more than 1 million square feet of office space will come online this year in Lindbergh City Center.
“Global design and architecture firm Gensler is leading the interior redesign of the 35,000-square-foot office atrium, which will be modernized for today’s workforce and include a coffee and wine bar, game room, and a mix of alternative workspaces that will together create a community hub, unique to Atlanta,” according to the release.
“That atrium will connect directly to over 80,000 square feet of retail on a reimagined main street.
Retail leasing for the project is well underway.
Revel has been brought on to oversee the redevelopment, merchandising, and leasing of the retail spaces throughout the project.
ASD | SKY is reimagining the pedestrian experience between architecture, hardscape, landscape, art, and lighting.
Adrenaline Agency is leading the branding for the project, which will have a new name and logo in the coming weeks.
As one of the project’s early adopters, Adrenaline occupies a 25,000-square-foot office space at the mixed-use development.
19 Responses
Lindbergh City Center is a perfectly fine name– it tells you it’s location right in it’s name.
Uptown sounds very contrived.
“Uptown Girl”
Yeah… not a fan of the new name at all.
But I’m a huge fan of the new comments section! Such a pleasant surprise to come back from vacation to.
Welcome back!
Did ya go somewhere fun?
Went to the beach just south of St. Augustine. It was great. I was surprised that everyone was respecting social distancing (when not in their “family units”) however I don’t think I saw a single mask the entire time. Then again, who wants a mask tan line
My friends just went to Tybee and said the bars and restaurants were packed, and no social distancing or masks.
He and his group wore their masks while picking up food etc, and everybody stared at them…
They should first focus on addressing the constant stream of crime at EON, Avana, and other apartment complexes near that site. Re-branding that crime infested reputation would probably make more sense than just changing the name, but what do I know?
I feel like cleaning up and making pedestrian improvements to Lindbergh and Piedmont Ave in that area would go a long way. People respond to their environments and right now neither of those streets feels like a place that people live and have pride in.
That area is a mess that I avoid at all costs.
It’s just a giant thoroughfare.
If you have any ideas on how to make that hellhole friendly, you should submit them.
All roads in the area pretty much just need the standard treatment for an urban streets. I always feel like a broken record, but they need continuous street parking and trees. It’s CRITICAL that the trees are planted outboard of the sidewalk. They need street ‘furniture’ (benches, trash cans, mailboxes. Buried utilities if possible. Remove all the slip lanes, add planted medians (or eliminate the median altogether and skinny up the road). Remove the excess roadway where Lindbergh splits and goes around the Gold Room (this makes an inacessible island much like a freeway ramp). Encourage development that properly engages the street (literally none of the existing buildings do). And for god’s sake, stop allowing development with 10′ retaining walls right on the sidewalk like the townhomes that just went in (lol why do we even f*cking have zoning here if this is allowed??).
Let’s mind our language, please 🙂 ~ CJS
Oops … will do
There’s already an area branded as ‘Uptown’ goddamit.
Developers catch a lot of flack un-fairly for naming places (everyone hates new names for some reason even when they’re warranted), but I’ll admit this one is a little ridiculous.
Where is the current Uptown?
Never heard of it before…
The Northern tip of midtown just before Peachtree crosses over 85. Dewberry’s development there has banners that say uptown and the gas station is called “uptown station.” I’m not going to argue it’s a long-standing or well-known place name or anything like that (I imagine Dewberry pushed it back when developing that area), but still very duplicative.
Seems a lot more appropriate than calling Lindbergh ‘Uptown.’
Except for the fact that it’s literally in Midtown. It’s confusing all around.
Well there’s that…
You snooze you lose. And Dewberry has been snoozing for decades now.