Since Members Can’t Workout In Its Studio, CITYROW Is Physically Bringing Its Studio To Members

Newly-opened rowing gym will deliver members its rowing machines to their front door as part of its Rent-a-Rower program.
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Editor’s note: In addition to our normal news coverage, What Now Atlanta is tracking ways Atlanta’s businesses are adapting to the novel coronavirus and the challenges it brings to brick-and-mortars.

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Restaurants and retailers aren’t the only brick-and-mortar businesses getting creative about servicing customers while having to close its doors during the City’s 14-day “stay at home” order.

Fitness concepts like CITYROW, which only just recently opened its first Atlanta studio, is also adapting to a world focused on social distancing.

Since members can’t visit the studio, Owner Jan Zalud and the CITYROW team are physically bringing the studio to its members.

“Like everyone else, we have been forced to shut down due to COVID-19, not ideal for a new fitness studio, and our members are forced to stay home,” Zalud told What Now Atlanta in an email Friday.

“To stay connected with our members as well as to generate some income during these crazy times, CITYROW Midtown started a Rent-A-Rower program paired with our CITYROW GO app which works just like Peleton bike. A lot of people/gyms are posting virtual workouts online which one can do at home, but most people lack all the necessary fitness equipment. With our complete solution, we have literally brought our studio to your living room!”

For a small one-time rental fee and keeping their membership with CITYROW active, the company has offered an option to rent its Bluetooth-connected water rowers and dumbbells and pair it with one-month free access to its “CITYROW GO” product which allows its members to experience the same in-studio workout in their living room.

“Within 48 hours from launching this program, we have rented out and delivered all available rowers to our members who love it,” Zalud said.

CITYROW offers 50-minute, high-intensity interval training workout using water rowers, dumbbells, and mat workout for a total body, low-impact sweat session.

Originally started in NYC, this is the first location in Atlanta and with more than 70 locations in development across the U.S.

[Editor’s note: The novel coronavirus (COVID-19) pandemic is rapidly evolving as is its effect on Atlanta, and the City’s businesses and its residents. Click here for What Now Atlanta’s ongoing coverage of the crisis. For guidance and updates on the pandemic, please visit the C.D.C. website.]

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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