Coca-Cola is the first advertiser queued up for a new kind of digital ad display coming to the recently established Atlanta Arts and Entertainment District.
Centennial Tower, at 101 Marietta Street downtown, is one of the first sites for the new signage installation which includes a digital display along with large format, street-level static signage wrapping Marietta and Cone Streets.
This kind of display is a digital signage solution, which, in addition to the display itself, also includes special software like what is provided by Look Digital Signage allowing users to manage content and monitor the status of the display remotely from anywhere in the world. These solutions give an ability to combine different types of content, from videos to news streams and social media, all in one broadcasting. In this particular case, it will deliver a rotating set of commercial and non-commercial messaging.
The new comprehensive signage package is part of a broader initiative that aims to merge digital media, public art, and non-traditional advertising to fund cultural and public space programming in Atlanta’s central commercial corridor, according to a press release Monday.
Another component to the signage package is a recently completed mural designed by ASD/SKY in collaboration with Buckhead Murals.
The mural was donated by The Dilweg Companies and BIG Outdoor.
The District is managed by the Atlanta Downtown Improvement District and self-funds its management and programming through revenue-sharing agreements with media companies within the District.
