[Renderings] Midtown DRC Reviews Tower Planned at Site of Einstein’s, Joe’s on Juniper

Comments from the committee ranged from approval of the proposed apartment project's facade to questions about its impact on traffic
Rendering: Brock Hudgins Architects | Middle Street Partners' plans for 1081 Juniper St. rendered into the existing skyline.
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Representatives for Middle Street Partners on Tuesday presented to the Midtown Development Review Committee (DRC) the developer’s plans for a 40-story residential project along a block of Juniper Street.

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Plans for the project call for a pair of towers totaling 470 apartments on a site that currently includes popular Atlanta restaurants Joe’s on Juniper and Einstein’s, What Now Atlanta reported last week. The project would be built in phases, with a 40-story, 320-unit Phase 1 tower followed by a 32-story, 150-unit Phase 2 tower. Corner retail would be included at both ends of the project site, which stretches along Juniper between 11th and 12th Streets.

Though Metrotainment Cafes, the owner of the two restaurants, said last week it is selling the businesses’ real estate and couldn’t provide more information, Middle Street Partners said in a statement Tuesday that it is “committed to working together in hopes to keep the beloved Einstein’s and Joe’s on Juniper as part of the new project.”

Committee feedback Tuesday evening ranged from questions about the project’s interaction with the street level to concerns about traffic to praise for the design of its facade. The apartment project would provide 694 parking spaces in a six-story podium accessible mid-block along Juniper Street, just across the street from the 38-story office tower at 1075 Peachtree St. NE.

“On the whole, the building is pretty handsome,” MT Studio Architecture principal Tarver Siebert, a review committee member, said during the meeting. “It just needs a little more development at the street level, where it hits the ground.”

The project team, which includes Brock Hudgins Architects, said during the meeting it is aiming to present a final plan in one month that incorporates comments and suggestions from the committee.

“You could see we’re at a little bit of a crossroads, which is why this meeting was timely,” Brock Hudgins Architects principal Ben Hudgins said. “I agree with you. It’s underdeveloped at the street level at this point.”

Plans presented this week call for 9,500 square feet of retail floor area along with two leasing offices and a lobby on the ground level. Midtown Alliance Senior Project Manager Karl Smith-Davids said that the proposed project’s amount of lobby and leasing area space on the street level crossed a 50-percent limit allowed by base zoning, a variation that Hudgins went on to say the project team would look to rectify.

On the residential side, the project would include “a pretty even mix” of studios, one-bedrooms, and two-bedrooms, with three-bedrooms representing 5 percent of the total in accordance with zoning regulations, Hudgins said. The taller tower would reach a maximum height of 398 feet, plans show.

“The site here is interesting in that it starts to blur the line between Midtown commercial and Midtown residential,” Hudgins said early on in the meeting.

“We think that this site in particular – because it is right on Juniper and deals with that transition [the Juniper St. Transition Area] – provides a really great opportunity to do something really nice.”

(1) 1081 Juniper Rendering
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Middle Street Partners Releases Rendering For Towers Planned at Site of Einstein’s, Joe’s on Juniper
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Dean Boerner

Dean Boerner

Dean Boerner is a California-based writer previously with Bisnow and the San Francisco Business Times. He received his bachelor's degree in economics and business from Saint Mary's College of California, where he also served as the editor-in-chief of The Collegian, the school's campus newspaper. Before that, he spent two years as the publication's sports editor, and he remains a committed fan, for better or worse, of his Sacramento Kings, San Francisco Giants, and Saint Mary's Gaels.
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leedart
leedart
4 months ago

Phase 2 in Atlanta means never or at best 20 years later…..

Joe
Joe
4 months ago
Reply to  leedart

Agreed. On the call they were stumbling around a bit about whether the parking podium would be built all at once or in phases to coincide with the towers. That part will be interesting.

DecaturGaToo
DecaturGaToo
4 months ago

Phase two will NEVER happen. If all of it isn’t built at the same time it ain’t happening. Heard it over and over again from these developers

Michael Dubin
Michael Dubin
4 months ago

So glad that we are making more progress over paving over anything green left in midtown and removing whatever character might be left. But as has been the case for the last 40+ years that I have lived here, as long as the developers make a tidy profit, quality of life doesn’t matter. Let’s keeping adding even more development so that the next time there is a problem on one of the highways and everybody takes to the surface streets, it will take an act of God or the National Guard or both to sort out the mess. Just sayin’.

DecaturGaToo
DecaturGaToo
4 months ago
Reply to  Michael Dubin

In general I agree about the paving over anything green, however it’s not the case here. It’s two restaurants and a boarded up building in between them. Nothing green about any of it.

Joe Schloe
Joe Schloe
4 months ago
Reply to  DecaturGaToo

Well, nothing green except two giant old trees out front, a few smaller mature trees out back and several more down the block.

I.P.30307since1987!
I.P.30307since1987!
4 months ago
Reply to  Michael Dubin

Gotta agree.
Sorry to see this pocket of human-scale homes/patios go. They give the city a little bit of “visual breathing room” as well as contributing to the vibrancy of the neighborhood.
And I totally forgot about the in-town debacle that our melted highway caused– good grief, seems so long ago…

Sean Rucker
Sean Rucker
4 months ago

This building looks great. I love the design and that it does not look like everything else. I just hope they can incorporate some patio space for the two restaurants. That is the best part of the experience from what is there now.

Miguel
Miguel
3 months ago
Reply to  Sean Rucker

I don’t get what everyone likes about the building design. To me it looks like Eastern European retro future.

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