Edens, a retail real estate owner, operator, and developer, and Crescent Communities, a multifamily developer, Wednesday broke ground on Phase II of Moores Mill in the Upper Westside.
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Edens is developing 15,000 square feet of new retail at the development while Crescent Communities will bring 345 residential units across five acres with Novel Upper Westside.
The new Moores Mill retail and residential are set to deliver in early 2020 and join an existing 45,600-square-foot Publix.
“Atlanta’s Upper Westside is quickly becoming one of the most desirable neighborhoods inside the perimeter, and we’re excited to be part of cultivating a true live, work, play experience,” Kyle Brock, managing director of multifamily for Crescent Communities, said in the release.
“Our plans for Novel Upper Westside will help create an authentic place with true a sense of community for residents to call home, all within a vibrant mixed-use hub. Together with our Perimeter and Old Fourth Ward communities, it’s a great addition to our offering here in Atlanta and demonstrates our approach to bringing the Novel experience to some of the most outstanding locations in each market where we are active.”
Totaling 300,000 square feet, Novel Upper Westside will be comprised of three buildings, including a variety of one-, two- and three- bedroom options.
It will feature “high-end, on-trend” finishes, and the community will have amenities like a fitness center, pool courtyard, rooftop lounge, and dog park.
Novel Upper Westside is one of three Crescent multifamily communities to deliver over the next two years.
Novel Perimeter, located in the central perimeter district, recently opened to first residents, and Novel O4W, which is located in Old Fourth Ward, is under construction and expected to deliver in Q3 2019.
Crescent Communities currently has 20 multifamily communities under construction or in operation across the U.S. and has been actively investing in the Atlanta market for more than a decade.

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2 Responses
Literally at the geographic center of the Blandtown neighborhood. These developers are ruthless in whitewashing. Also Huff Road is going to be an absolute nightmare to traverse in 2 years.
Huff Road is already a nightmare to traverse.