Crescent Communities Announces RENDER Brand With Plans For Covington Apartments

Additional locations across the Sunbelt Region are expected to be announced in the coming weeks.
Crescent Communities Announces RENDER Brand With Plans For Covington Apartments
Rendering: Official

Crescent Communities this week announced the debut of RENDER by Crescent Communities with the commencement of construction of RENDER Covington. The exact address was not disclosed.

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RENDER Covington will be closely followed by communities in other cities throughout the Sunbelt region in the weeks ahead.

“With the introduction of the RENDER brand and product, Crescent Communities will leverage design and construction efficiencies to enhance the company’s ability to continue delivering thoughtful design, well-appointed homes and amenities, and local character at an attractive price point for residents,” the company said in a press release. “RENDER communities will be developed in suburban neighborhoods, allowing residents convenient access to area amenities and employment with more approachable rents compared to those in high-density urban markets.

The RENDER community amenities will include centralized lobby and leasing areas, self-service package areas, fitness centers, and multipurpose rooms that can serve as coworking lounges. Abundant outdoor spaces will provide opportunities for residents to grill, dine, socialize, swim, and relax. Select locations will also offer dog parks.

“Our expansion into new suburban markets with RENDER was fueled by the continued growing demand for quality multifamily housing in areas outside of the urban core,” Jay Curran, President of Multifamily at Crescent Communities, said. “We knew we could bring our resident-oriented approach and design expertise into these markets and offer renters thoughtfully crafted communities rich in character, but at a more approachable price point. The RENDER product will allow us to scale the offering and bring more homes to the market faster while keeping the renters’ desire for beautiful homes with amenities they desire at the forefront.”

The first community of 315 apartment homes, located in Covington, GA, will be known as RENDER Covington and will offer a three-story scale consistent with surrounding single-family homes. The community will be located 40 minutes east of Atlanta’s urban core with access to the Eastside Trail, a 2.5-mile multi-use greenway trail that runs from Chimney Park to Eastside High School. The main street within RENDER Covington will be named “Delk Drive,” as a tribute to Cheryl Delk, one of the largest proponents and driving forces behind the Eastside Trail and a beloved Covington community member.

Fortune Johnson will oversee construction, with architecture led by Dwell Design Studio. Construction is slated to begin in early 2022, with the first homes delivered in late 2023.

Crescent Communities has plans to continue growing its footprint in the greater Atlanta area with more announcements to come. In addition to the construction of NOVEL Midtown and NOVEL West Midtown, which are currently underway, RENDER Covington will be Crescent Communities’ eighth multifamily family investment in the Atlanta market.

Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Austin, Chicago, Dallas, Denver, Houston, Jacksonville, Las Vegas, Los Angeles, Miami, Nashville, New York, Orlando, Orange County, Philadelphia, Phoenix, San Diego, San Francisco, Seattle and Tampa.

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