retail

Mizzen+Main Opening The Battery Atlanta Pop-Up Shop

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Mizzen+Main Opening The Battery Atlanta Pop-Up Shop

Starting March 29, the menswear brand will retail its wares through June 2018.

Mizzen+Main, a retailer known for its American-made, moisture-wicking, wrinkle-free dress shirts, is opening a pop-up shop in The Battery Atlanta.

The temporary store will debut March 29 in the mixed-use development, at 900 Battery Avenue SE, Suite 1010, and will remain open through June 2018, according to a company spokesperson.

"The brick and mortar pop-up concept will transform Mizzen+Main’s online shopping platform into a physical brand experience, allowing guests to try on the 'best damn dress shirts' around," the spokesperson said in a prepared statement.

Fitting rooms in the pop-up will be equipped with a "secret passageway" which will open into a hidden pitching mound where guests can "test their skills."

On opening day there will be a grand opening event hosted by Atlanta Falcons player, Vic Beasley.

The in-store event will commence following the Brave’s Home Opener on Thursday from 7 p.m. until 11 p.m.

Drinks and hors-d'oeuvres will be served, along with music by a live DJ.

Mizzen+Main at The Battery Atlanta
Photo: Facebook
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Caleb Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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