Mizzen+Main, a retailer known for its American-made, moisture-wicking, wrinkle-free dress shirts, is opening a pop-up shop in The Battery Atlanta.
The temporary store will debut March 29 in the mixed-use development, at 900 Battery Avenue SE, Suite 1010, and will remain open through June 2018, according to a company spokesperson.
“The brick and mortar pop-up concept will transform Mizzen+Main’s online shopping platform into a physical brand experience, allowing guests to try on the ‘best damn dress shirts’ around,” the spokesperson said in a prepared statement.
Fitting rooms in the pop-up will be equipped with a “secret passageway” which will open into a hidden pitching mound where guests can “test their skills.”
On opening day there will be a grand opening event hosted by Atlanta Falcons player, Vic Beasley.
The in-store event will commence following the Brave’s Home Opener on Thursday from 7 p.m. until 11 p.m.
Drinks and hors-d’oeuvres will be served, along with music by a live DJ.