J&J Bourbon Bar Goes Bottoms Up

The multi-faceted restaurant could not capitalize on a high-profile location on N. Highland Avenue.

UPDATE (January 19, 2918): Owner of Cuts, Truva To Open New Concept in J&J Bourbon Bar & Grill Space

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After changing management in April 2016, J&J Bourbon Bar has officially closed.

The restaurant was just over two years old; it opened on the corner of N. Highland Ave. and St. Charles Place in July 2015.

J&J's Bourbon Bar Closed
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J&J Bourbon Bar closed in October 2017. Photo by Henri Hollis for What Now Atlanta.

Despite a desirable location, J&J Bourbon Bar appeared somewhat rudderless. Upon closing, a vinyl banner still hung in place of a more permanent sign over busy N. Highland Ave.

As noted previously by What Now Atlanta, the restaurant did not have a website or Facebook page until it was nearly a year old.

Positioned as a bourbon bar, J&J also operated as a hookah lounge and bagel shop.

Previously, the same space had been home to Belly’s General Store, known for its breakfast food. The highly visible location was once transformed into a bakery for the Katherine Heigl and Josh Duhamel movie Life As We Know It, released in 2010.

Check back for more updates about Virginia-Highland’s changing real estate scene.

J&J's Bourbon Bar Closed
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J&J Bourbon Bar closed in October 2017. Photo by Henri Hollis for What Now Atlanta.

Henri Hollis

Henri Hollis is a freelance writer and photographer who specializes in the restaurant industry, as well as a rare native Atlantan. He has worked with local restaurant clients in various PR and marketing capacities for several years and is well-versed in Atlanta’s restaurant, retail and real estate ecosystems.
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The Urbane Optimist
2 years ago

Surprised it lasted that long. It had no identity and it didn’t seem the owners cared to put in the work to make it special. There’s enough bars on that part of N. Highland. Time for some cool retail. Specialty bookstore? Ice Cream? Specialty food shop a la Savi or Alon’s?

MaryA
2 years ago

Property taxes are way too high in the VA-Hi commercial district. No landlord or business can make a profit unless it’s a bar.

Mark
2 years ago
Reply to  MaryA

Are they higher than Inman Park?

2 years ago

Belly General Store had the best bagels in town, and I’m SO bummed we never got them back. luckily I got a tip on the recipe. 🙂

[…] The bourbon bar, which was housed in the former Belly General Store space at 772 North Highland Ave. NE in Virginia-Highland, closed in October, What Now Atlanta reports. […]

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