Virginia Highland establishment changes hands after opening nine months ago.
The establishment first (quietly) opened its doors in July 2015 at 772 North Highland Avenue NE, where Belly General Store was previously located. At the time of opening, J&J’s Bourbon Bar and Grill did not have a website or a Facebook page because the restaurant only wanted news to spread by “word of mouth.”
New management is apparently taking a different approach as the restaurant now has a Facebook page where photos were added as recently as March 30th.
The restaurant/hookah lounge/bourbon bar/bagel shop has been known for having a bit of an identity crisis.
When What Now Atlanta first reported on the forthcoming concept, a few commenters expressed their desire for a breakfast spot to replace Belly.
Did the initial owners make the mistake of compromising their original concept in an effort to appeal to the neighborhood’s demand for bagels?
Nearby boutique/cafe concept Henry & June also began serving bagels last year in what seems like an effort to fill the void after Belly’s shuttering.
Have you been to J&J’s Bourbon Bar and Grill? What do you think of the concept? Tell us below…