Inspire Brands Launches To-Go-Only Alliance Kitchen With Perks For Delivery Drivers Like Free Dunkin’ Coffee

New ghost kitchen offers items from Arby’s, Buffalo Wild Wings, Jimmy John’s, SONIC Drive-In, and for the first time in the Atlanta-area, Rusty Taco.
Inspire Brands Launches To-Go-Only Alliance Kitchen With Perks For Delivery Drivers Like Free Dunkin’ Coffee
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Multi-brand restaurant company Inspire Brands recently opened Alliance Kitchen, a ghost kitchen concept offering items from Arby’s, Buffalo Wild Wings, Jimmy John’s, SONIC Drive-In, and for the first time in the Atlanta-area, Rusty Taco.

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Alliance Kitchen allows guests to order their meal via a brand’s online ordering platform, or a preferred third-party delivery app, operating out of Suite 1, at 1425 Ellsworth Industrial Blvd. NW.

“Inspire is uniquely positioned to operate a concept like Alliance Kitchen, the first ghost kitchen launched, owned, and operated by a multi-brand restaurant company,” Stephanie Sentell, SVP of Restaurant Operations and Innovation at Inspire, said in the announcement. “Inspire’s culture of innovation, coupled with our experience operating nearly 2,000 of our corporate-owned restaurants, enabled us to bring this idea to life successfully. We look forward to continuing to test and learn with Alliance Kitchen as we find new ways to provide our guests with convenient, digital-led dining experiences.”

Alliance Kitchen is outfitted with heated and ambient lockers that allow drivers to pick up their orders quickly, a driver lounge, free Wi-Fi, phone charging stations, and complementary Dunkin’ coffee for third-party delivery drivers.

In addition to perks for delivery drivers, Alliance Kitchen’s design reduces labor needs by 54 percent, square footage needs by 19 percent, decreases equipment costs by 45 percent, and reduces energy consumption by more than 50 percent, compared to five stand-alone restaurants, according to the announcement. Along with these efficiencies, Alliance Kitchen also offers an environment to test and learn in real-time with new labor models, unique kitchen layouts, and new menu items.

Inspire Brands isn’t the only Atlanta-based foodservice company with a national footprint to launch a new delivery-only program. Chick-fil-A in 2022 is set to debut its Little Blue Kitchen locally.

Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Austin, Chicago, Dallas, Denver, Houston, Jacksonville, Las Vegas, Los Angeles, Miami, Nashville, New York, Orlando, Orange County, Philadelphia, Phoenix, San Diego, San Francisco, and Tampa.

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