Forever 21 and Hobnob To Join Atlantic Station Retail Mix

Developer Hines is amidst a property-wide overhaul.

UPDATE (January 24, 2019): Forever 21 Takes Major Step Toward Opening Atlantic Station Storefront

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Atlantic Station Friday in a press release announced the addition of a flagship Forever 21 and Hobnob Neighborhood Tavern as the mixed-use center continues to transform its retail mix under new ownership.

The Los Angeles-based Forever 21 will occupy 21,000 square feet located between Park East District and Market Street and is slated to open summer 2019.

“Atlantic Station’s transformation offers a unique opportunity to bring highly sought-after retailers to the midtown market and further distinguishes the property’s vibrant tenant mix,” Nick Garzia, director of retail leasing at Hines, said in the release.

“As we continue our efforts to weave seamlessly into the in-town neighborhood, the addition of Forever 21 is a perfect complement to the expanding H&M flagship, enhances our retail appeal and allows us to reach a broad cross-section of customers.”

The fast-fashion retailer will offer a the Forever 21 apparel and accessories plus the retailers other brands including Forever 21 Men, Forever 21 Contemporary, and Forever 21 denim.

The Atlantic Station location will be the fourth and largest location in metro Atlanta.

In addition to Forever 21, H&M is expanding its Atlantic Station footprint into a flagship, currently under construction.

Hobnob Neighborhood Tavern will build its Atlantic Station restaurant from the ground up, Sean Yeremyan, the restaurant’s co-owner, Friday told What Now Atlanta in an email.

“Atlantic Station has all the qualities that worked so well for us in Brookhaven including live, shop and dine,” Yeremyan said.

“It is also a popular tourist destination and they sponsor a lot of events. We are even more excited about the planned redevelopment and expansion of the Central Park. It is a great opportunity for us to be located in the heart of the project.”

On the heels of its soon-to-open Dunwoody location, the Atlantic Station Hobnob will be situated near the development’s green space where the now-shuttered Strip restaurant sits, he said.

Razing the three-story Strip building, currently operating as an events space, is part of Hines’ plan to open up the Central Park area.

Forever 21 - Atlantic Station
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Rendering: Official
Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak