DeathMarch:
Who’s dead or dying in Atlanta’s businesses?
Member:
Ed Hardy (Lenox Square Mall)
Current Status:
Cliff Hugger
Update:
Added January 6, 2010
Ed Hardy has had its 15 minutes of fame but is riding the wave and putting Jon Gosselin to shame! With designs featuring Japanese style tattoos by famed tattoo artist Don Ed Hardy, a visit to your local Marshall’s or T.J. Maxx will turn up plenty of gaudy Ed Hardy apparel at less outrageous prices (though their buyers are taking the hint and are splurging on Claiborne).
While there may still be a select few consumers with the disposable income to drop hundreds of dollars on Ed Hardy merchandise, we feel more and more are choosing food and shelter over ugly and overpriced. People are realizing that paying hundreds of dollars for a T-shirt and another hundred and fifty for a hat is a bit crazy. If Ed Hardy wine, lighters and hand sanitizer don’t dilute this once trendy brand, what will?
The store is small but employees have been told by management that they shouldn’t get comfortable as they would be moving to a larger location within Lenox Mall. The new location? At the bottom of a cliff!
1 Response
This is disappointing news. I expect more from Lenox than to lower thier standards by opening a store owned by a person made famous for a sex tape. Lenox can do better.