Take a Look Inside Southeast’s Largest Whole Foods, Now Open In Midtown

Multi-level, 70,000-square-foot grocery store complete with rooftop food truck, Farm Burger restaurant, and much more, made its debut Friday.
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Whole Foods Market on Friday opened the doors to its 500th location, the company’s largest in the southeast.

The new, 70,000-square-foot, multi-level flagship store, at 22 14th Street NW in Related Group’s Icon Midtown residential development, offers over 1,500 local items from 250 suppliers, many of which are new to Whole Foods Market.

“Whole Foods Market Midtown will be a true gathering space for the community,” Bobby Turner, President of the South Region at Whole Foods Market, said in a press release Friday.

“We worked hard to create a place that offers our neighbors a destination to get together, enjoy great food and connect with members of the local community through a variety of culinary, wellness and cultural events. We’re proud that our new South Region flagship has the honor of opening as Whole Foods Market’s 500th store, marking an incredible milestone for the company.”

Located across four floors, the grocery store seeks to offer a “food hall experience” with four fast-casual eateries:

  • Canopy Court: this rooftop terrace offers skyline views, stadium seating, games, TVs, and a food truck serving an assortment of wines, local beers and a rotating food menu. Hours will vary seasonally.
  • 14th Street Bar: includes a private outdoor dining balcony overlooking 14th Street and West Peachtree Street with seating for 28 customers and indoor seating for 111 customers. There’s also a screened in porch with heaters for colder days. Open from 7 a.m. – 10 p.m., daily.
  • Capital Commons: a full-service Allegro coffee and espresso bar with wine, local beers, and baked goods featuring handmade biscuits from Callie’s Hot Little Biscuit. Capital Commons will have indoor seating for 60 customers. Open from 6 a.m. – 10 p.m., daily.
  • Farm Burger: Part of the Friends of Whole Foods Market program, which partners with outside culinary and lifestyle brands to take up residence inside Whole Foods Market stores to bring shoppers innovative experiences, Farm Burger’s menu focuses on 100 percent locally sourced grass-fed, grass-finished beef burgers. Coming in early summer 2019 with daily operating hours of 11 a.m. – 10 p.m., Farm Burger will have indoor seating for 86 customers and outdoor seating for 28 customers.

Other store features include hot and cold prepared food bars, a selection of more than 100 beers and over 1,000 wines, a European-inspired floral shop, produce and beauty and body care departments.

The new Whole Foods Market Midtown will also host weekly culinary, health and wellness, and social community events, including open mic nights for local musicians and comedians, “meet-the-maker” events with owners and artisans behind the products sold in-store, a monthly artist gallery night featuring local artists and their work, rooftop fitness including Zumba, yoga and cycling, as well as “The Chefs Table.”

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Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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