Atlanta’s first-ever Whole Foods Market is closing after a 15-year run.
March 31 will be the last day for the grocery store, at 2111 Briarcliff Rd NE, according to a manager at the Whole Foods Briarcliff.
Whole Foods Briarcliff will relocate its team members to other locations.
Atlanta, in turn, will gain a new flagship location.
On April 5 the grocery chain will open its 500th store, this time in Midtown, at 22 14th Street NW.
This multi-level store will feature four fast-casual eateries (including Farm Burger) and a rooftop bar.
“Whole Foods Market is excited to be growing in the Atlanta with our brand new 70,000 square foot multi-level flagship Whole Foods Market Midtown opening on April 5,” a company spokesperson in an email told What Now Atlanta.
“This opportunity allows us to keep what is best about our Briarcliff location–our team members–and to offer them and our customers a new, much larger and more culinary-focused experience nearby.”
Kicking off at 6:30 a.m., opening day celebrations will include free coffee from a local supplier, pastries and live music.
The first 500 customers in line when the doors open at 7 a.m. will also receive a token valid for one Whole Foods Market Midtown tote bag with any purchase.
Over the course of the weekend, several other perks will be offered, including a Whole Foods gift card ranging from $5 to $100 for the first 150 customers in line Friday through Sunday, as well as the chance to cycle for a nonprofit on spin bikes located on the sidewalk in front of the store.