Van Gogh: The Immersive Experience is returning to Atlanta this summer. The exhibit first made its local debut in 2021 at Pullman Yards and now the reimagined experience will feature two immersive “Wow Rooms” encompassing over 12,000 square feet of three-story projections, and an all-new virtual reality experience that takes visitors on a new 10-minute journey through Van Gogh’s world in Arles, France. It will open as part of the Exhibition Hub Art Center in Doraville.
This show also features a new musical soundtrack and an immersive gallery dedicated to the significant influence of Japanese art on Van Gogh’s work.
More than 425,000 people visited the original Van Gogh experience when it made its North American debut in Atlanta in May of 2021. It closed its Pullman Yards doors in January 2022.
“We always challenge ourselves to take our experiences to greater artistic heights,” Mario Iacampo, CEO and creative director at Exhibition Hub, said in a press release. “With the all-new Van Gogh: The Immersive Experience, we have met the challenge.”
Presented by Exhibition Hub in partnership with Fever, the all-new Van Gogh: The Immersive Experience will be showcased at the Exhibition Hub Art Center in Doraville, at at 5660 Buford Highway NE. The waitlist for tickets is now open and tickets will officially go on sale May 25, 2023 at 11 a.m. EST.
“We are incredibly pleased to be bringing our all-new Van Gogh: The Immersive Experience back to Atlanta where we have enjoyed such tremendous support,” John Zaller, Exhibition Hub’s US Executive Producer, said. “Our world-class new location combined with this spectacular new content is our way of saying ‘Thank you’ to the entire region.”
The opening of the reimagined Van Gogh: The Immersive Experience happens just weeks after the world premiere of Art of The Brick Immersive Experience at the Exhibition Hub Art Center.
“The Exhibition Hub Art Center is now the anchor of our burgeoning arts district,” Doraville Mayor Joseph Geirerman said. “We are proud to welcome the hundreds of thousands of visitors who will soon experience the diversity of our hospitality offerings this summer and beyond.”