Exhibition Hub Wednesday announced that Art of The Brick Immersive Experience will make its world premiere at the all-new, 50,000 square-foot Exhibition Hub Art Center in Doraville in mid-April 2023.
Art of The Brick, which will be constructed of more than 1-million LEGO bricks, will feature more than 70 works of art by renowned contemporary artist Nathan Sawaya in an all-encompassing immersive environment and showcased through 3D video mapping and enhanced by a soaring musical score, according to the announcement.
Among the elements to be enjoyed during the world premiere are the unveiling of a giant version of “Yellow” — Sawaya’s most famous sculpture and “Perniciem” (which is Latin for “ruin, disaster and death”) that highlights endangered species in their natural environments.
Exhibition Hub is the company behind Van Gogh: The Immersive Experience, Claude Monet: The Immersive Experience and the new, international smash hit Bubble World. Exhibition Hub has been working with Mr. Sawaya and his team for the past three years to bring the all-new Art of The Brick Immersive Experience to Life.
“Nathan is the world’s foremost LEGO artist,” Mario Iacampo, CEO and creative director of Exhibition Hub, said in a press release. “It is our honor to now help take Nathan’s work to an even higher level with a totally immersive canvas worthy of his genius.”
Tickets for Art of The Brick Immersive Experience officially go on sale on Tuesday, March 28 at 11:00 a.m., but those who sign up for the waitlist now will unlock early access to purchase tickets.
“We’re finally coming to Atlanta!” Sawaya said. “We’ve wanted to bring our tour here for years and now is the perfect time with a brand new collection of LEGO-inspired art installation, sculptures and multimedia color creations. I’m so happy Atlanta will get the first look at my new, complex works that have been meticulously designed to trigger childhood memories of play and creativity while also evoking something more cerebral.”
