Atlanta’s historic Pullman Yards has been selected as the host venue for Van Gogh: The Immersive Experience, What Now Atlanta exclusively learned Wednesday. The 360-degree, “immersive digital art experience” will open on May 19, 2021.
European entertainment producer, Exhibition Hub, in partnership with Atlanta-based Immersive Hub, announced its plans to bring the exhibit to Atlanta earlier this month, but the exact location had not been determined at the time. Yet, 65,000 tickets have already been purchased for the event, venue-unknown.
“Thanks to digital projection technology, visitors can explore the life of Van Gogh, his work, and his secrets like never before,” a company spokesperson said as part of a prepared statement that is expected to be widely distributed later today. “Through cutting-edge 360-degree digital projections, a one-of-a-kind VR experience, and a uniquely atmospheric light and sound spectacular, the family-friendly, COVID-safe, two-story, 20,000 square-foot experience is sure to delight visitors of all ages.”
“It’s only fitting that one of Atlanta’s most historic landmarks be chosen to host the works of one of history’s greatest artists,” Mario Iacampo, CEO of Exhibition Hub, said. “We wanted a beautiful, yet meaningful canvas for Van Gogh: The Immersive Experience. We have found it in Pullman Yards.”
Work is already underway to prepare the “cathedral-like” Building 1 at Pullman Yards and its surrounding grounds for the exhibit. The iconic structure housing Van Gogh: The Immersive Experience has been the backdrop for multiple blockbuster films including Hunger Games, Fast & Furious, Bad Boys, and Baby Driver.
“Van Gogh: The Immersive Experience perfectly aligns with our long-term vision for Pullman Yards to be a thriving arts-driven destination,” Maureen Meulen, co-Founder of Atomic Entertainment, Pullman Yards’s redeveloper, said. “We’re excited to welcome visitors from across the Southeast to enjoy the rich history of Pullman Yards and to experience first-hand this wonderful digital art installation.”
In 2017, Atomic Entertainment, a film production company based in Los Angeles, was awarded The Pratt Pullman Yard development project. The 27-acre historic site bills itself as a “creative city within a city.”
Since launching in 2015, Exhibition Hub has produced more than 70 exhibitions and immersive experiences around the world, reaching more than six million visitors. The company curates, produces, and distributes a large number of exhibitions across the globe, from South America to China, delivering experiences to wide audiences and adapting its productions to numerous types of unique venues: from museums to exhibition centers, galleries to shopping malls, cathedrals, and historical sites.
Immersive Hub, which is headquartered in Atlanta, has partnered with Exhibition Hub to tour Van Gogh: The Immersive Experience and other shows across North America.
“We’re delighted to bring this world-class experience to our hometown of Atlanta as our city continues its safe reopening,” John Zaller, president of Immersive Hub, said. “Van Gogh: The Immersive Experience is perfect for visitors of all ages, and ideal for families looking to reunite and re-engage with arts and entertainment.”
In association with Immersive Hub, Exhibition Hub has teamed with entertainment discovery platform, Fever, best known for its experiences such as Candlelight, The Mad Hatter Gin (& Tea) Party, and most recently, the Los Angeles-based Stranger Things: The Drive-Into Experience. Fever is currently present in more than 40 cities worldwide and has been operating in Atlanta for more than one year.
Van Gogh: The Immersive Experience will run from May 19 through the end of 2021. Tickets are $19.10 for children and $32.20 for Adults. Click the image below to play the fly-thru video: