The NOW Massage has announced plans for a new location in West Midtown.
The boutique will be located at 1055 Howell Mill Road NW, Suite 160, as part of the Star Metals District. It is expected to open this fall.
This will be the third Atlanta-area location, in addition to NOW boutiques currently open in Buckhead and Roswell.
“Following the success of our Buckhead and Roswell boutiques, we are excited to open our West Midtown location and continue The NOW’s expansion in Atlanta, bringing more of our elevated aesthetic and high-quality massage services to the area,” Gara Post, co-founder and chief creative officer of The NOW Massage, said in a press release.
The NOW offers high-quality massages and custom enhancements that offer relaxation and healing. The boutique’s clean, modern design incorporates natural materials and is heightened by the scent of their signature Jasmine Coconut candles.
Each NOW massage boutique uses canvas draping to separate therapy spaces, according to the press release. Massage therapists receive advanced training on The NOW’s custom services that are designed for stress relief, health improvement and relaxation.
Guests can choose between three signature massage styles and pair their service with a variety of custom enhancements. The Swedish-inspired options include: The NOW, a signature relaxation massage; The HEALER, an energy-balancing massage designed to reduce stress; and The STRETCH, a sports-inspired recovery massage.
Guests can choose from custom enhancements such as: Herbal Heat Therapy, Deep Tissue, Fresh Eyes, Hemp Calm Balm, Gliding Cupping, and Gua Sha, a traditional Chinese medicine technique that uses smooth rose quartz tools to target specific areas of the body.
The NOW branded product line and custom jewelry collection, designed by Post, is available at boutiques and online.