Growing franchise The NOW Massage will open its West Midtown location on Nov. 10, 2023.
The boutique, located within the Star Metals District at 1055 Howell Mill Road in suite 160, will be owned and operated by Atlanta residents Brian Herman and Adam Glickman. The new boutique is the third Atlanta-area location, in addition to The NOW Massage boutiques currently open in Buckhead and Roswell.
The duo have decades of experience in wellness, marketing, business development and hospitality.
“After building a loyal following of guests and Ritual Members at our Buckhead boutique, we look forward to introducing West Midtown to The NOW’s menu of customizable massages, monthly memberships and nourishing products,” Brian Herman said in a press release.
To celebrate the grand opening, all massage bookings will receive a complimentary enhancement from Nov. 10 to Nov. 17. Guests can choose from two of The NOW’s signature add-on treatments including Scalp Renewal, where pure coconut oil is massaged into the scalp to hydrate the roots, encourage circulation and relax the mind, or Herbal Heat Therapy, in which heat packs are used on the neck and back during treatment to provide a deeper sense of relaxation.
The NOW’s Ritual Membership offers guests an opportunity to make massage a part of their monthly or bi-monthly self-care routine with packages that include savings on massages, rollover credits, perks and more. The first 50 guests to join as a Ritual Member will receive a complimentary curated gift bag filled with a selection of best-selling products from the Nourish, Scent and Room by The NOW collection.
