Taffer’s Tavern, a new restaurant concept created by Jon Taffer, the host of Paramount’s Bar Rescue, signed its first multi-unit franchise agreement to bring five locations to Georgia.
Hemant Suri of Five Guys Taverns, LLC is the franchisee bringing Taffer’s Tavern to the local market.
Suri, once the owner of Midtown Tavern, most recently became a multi-unit franchise operator with the opening of several Atlanta-area Curry Up Now restaurants.
“We were immediately drawn to the idea of ‘tavern dining’ and creating a gathering place for people that provides unique, superior menu items at an affordable price,” Suri said in a press release announcing the partnership last month.
“Jon has managed to engineer a restaurant concept that streamlines operations without compromising the food quality, and we are thrilled to be the first franchisees for this break-out brand.”
The first franchise location is expected to open in Alpharetta by summer 2020, at 33 South Main Street, Suri in an email told What Now Atlanta Friday.
Taffer’s Tavern will specialize in sous vide preparation where items are cooked in a bag and then rapidly cooled down and refrigerated.
The procedure is meant to streamline the cooking process and eliminate the need for a culinary team onsite.
“…We can’t afford to count on an individual to cook these burgers,” Jon Taffer, the founder of Taffer’s Tavern, told Fox News when the restaurant was first announced earlier this year.
“I believe seven years from now, there could be machines cooking these hamburgers.”
