Taffer’s Tavern, From Host of ‘Bar Rescue,’ Expanding To Metro Atlanta With Five-Location Franchise Deal

Curry Up Now Franchisee Hemant Suri is bringing the new restaurant to the local market starting in Alpharetta next year.
Taffer's Tavern - Bar Rescue - Alpharetta
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Taffer’s Tavern, a new restaurant concept created by Jon Taffer, the host of Paramount’s Bar Rescue, signed its first multi-unit franchise agreement to bring five locations to Georgia.

Hemant Suri of Five Guys Taverns, LLC is the franchisee bringing Taffer’s Tavern to the local market.

Suri, once the owner of Midtown Tavern, most recently became a multi-unit franchise operator with the opening of several Atlanta-area Curry Up Now restaurants.

“We were immediately drawn to the idea of ‘tavern dining’ and creating a gathering place for people that provides unique, superior menu items at an affordable price,” Suri said in a press release announcing the partnership last month.

“Jon has managed to engineer a restaurant concept that streamlines operations without compromising the food quality, and we are thrilled to be the first franchisees for this break-out brand.”

The first franchise location is expected to open in Alpharetta by summer 2020, at 33 South Main Street, Suri in an email told What Now Atlanta Friday.

Taffer’s Tavern will specialize in sous vide preparation where items are cooked in a bag and then rapidly cooled down and refrigerated.

The procedure is meant to streamline the cooking process and eliminate the need for a culinary team onsite.

“…We can’t afford to count on an individual to cook these burgers,” Jon Taffer, the founder of Taffer’s Tavern, told Fox News when the restaurant was first announced earlier this year.

“I believe seven years from now, there could be machines cooking these hamburgers.”

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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1 Comment

  1. Hey, this sounds really appetizing now, doesn’t it? Pre-cooked sous-vide meats hanging around just waiting to be ordered by throngs of half-wits who simply cannot stand to follow everything pop-culture tells them to. The only reason I’d go would be to see John Taffer scream at the top of his lungs at the staff of hamburger-cooking machines–but since this is a franchise, it is likely he’ll never be seen there again after opening. That is, of course, during the six months these places will be open. Bon Appetit!

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