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As part of Shake Shack’s collab series “Now Serving,” the company has joined forces with Slutty Vegan Founder Pinky Cole to create the SluttyShack, the burgers and fries chain announced Monday.
This vegan burger will be available in limited quantities on Thursday, April 8, at the Old Fourth Ward Shack in Atlanta, just around the corner from Slutty Vegan’s Edgewood location. There was also supposed to be an event Thursday, April 8, and Friday, April 9, at the Shack in Harlem, N.Y., where Pinky opened her first restaurant, Pinky’s, in 2014, but it has been rescheduled due to a team member falling ill with COVID-19.
“Over the last year, we’ve all heard of Pinky Cole and the impact she’s making, not just in Atlanta and New York but across the country,” Mark Rosati, Culinary Director of Shake Shack, said in Monday’s announcement. “Having the chance to collaborate with her and her team on this burger has been an honor, not only has it been fun and creative, but it’s been inspiring. We’re really proud to work alongside the Slutty Vegan team and support communities near and dear to us both.”
Proceeds from the burger will be donated directly to local organizations: Giving Kitchen in Atlanta, a crisis relief organization for people in the food and beverage industry, and ROAR in New York, a community of hospitality leaders advocating for the NYC restaurant industry.
The cheeky “SluttyShack” features a Shake Shack veggie patty (only available at select locations) topped with Pinky’s secret Slut Dust, lemon ginger kale, caramelized onions, vegan ranch and vegan mayo on Slutty Vegan’s signature toasted Hawaiian bun.
The burger is 100 percent vegan and combines Slutty Vegan’s “the secret is in the sauce” mantra with Shake Shack’s all-American burger.
Priced at $8.49 the burger will be available for purchase in-store in both cities, through pickup on Shake Shack’s website or delivery and pickup via the Shack app in Harlem.
The partnership for this limited-time-only offering is part of Shake Shack’s “Now Serving” series, where the brand is collaborating with local chefs across America in an effort to give back and support local organizations as well as create unique and delicious menu items.
“Our mission isn’t to tell people to go vegan, but rather, to inspire guests to open up horizons with something new and different,” Cole said. “Partnering with Shake Shack is a natural way of furthering this mission — enjoy one of America’s most beloved burger spots, but try it with a twist. Philanthropy is the core of who I am, and I’m encouraged by Shake Shack’s aligned outlook on giving back to its communities. Our goal with this collab is to build support for communities and industries close to our hearts.”
To celebrate the collab at the Old Fourth Ward Shack, guests will enjoy live entertainment, an appearance from Pinky Cole and custom SluttyShack swag, available while supplies last