Pinky Cole, the founder and CEO behind burger joint Slutty Vegan, announces a new location that opened at Atlanta’s Truist Park on Thursday, April 6 in tandem with the Atlanta Braves’ 2023 home opener. The freestanding kiosk will be located in section 130 by the third base gate and will offer a modified menu tailored to the baseball experience with vegan takes on stadium staples including:
- BIG DAWG – Plant-based bratwurst, sauerkraut & Slut Sauce on a vegan pretzel bun
- TENDERONIS – Crispy, plant-based Chick’N tenders served hot & ready for dipping
- SLUTTY FRIES – French fries with signature Slut Dust
- SIDE SAUCES – Slut Sauce, Ranch Dipping Sauce, Blackberry Mayo, Agave Mustard & BBQ Sauce
This outpost will be the ever-expanding brand’s third opening of 2023, coming on the heels of the Harlem, New York restaurant and the Georgia Tech location.
“Truist Park is such a fixture in Atlanta culture, and we’re thrilled to now be a part of that experience,” says Cole in a statement. “We can’t wait to knock it out of the park at the home of the Braves for many seasons to come!”
Since the brand’s genesis in 2018, Cole has built an empire that’s dedicated to reinventing vegan food culture, where vegans and meat-eaters alike can break free from kale and quinoa salads. Slutty Vegan has nine existing brick-and-mortar locations, including metro-Atlanta stores in the Edgewood, Jonesboro, Duluth and West View neighborhoods, on-campus at Georgia Tech and outposts in Athens, Georgia, Birmingham, Alabama, Harlem and Brooklyn, New York.
This past winter, the entrepreneur expanded her footprint beyond the restaurant realm with the debut of her one-of-a-kind cookbook, Eat Plants, B*tch, bringing all the slutty tips and tricks to kitchens nationwide.
Last year, the brand celebrated a $25M Series A fundraising round that resulted in Slutty Vegan’s $100M valuation that was dually backed by Enlightened Hospitality Investments (co-founded by Danny Meyer of Union Square Hospitality Group) and New Voices Fund (led by billionaire entrepreneur & ESSENCE Ventures CEO Richelieu Dennis).
Slutty Vegan Truist Park is located at 755 Battery Ave SE, Atlanta, Georgia.
2 Responses
Is she going to pay her employees at this location or are we just going to gloss over and ignore that?
The Edgewood restaurant is located on Edgewood Avenue, not in the Edgewood neighborhood.