Land disturbance permit applications were filed this week for work on a now-hotel-less second phase of developer S.J. Collins Enterprises‘ project The Interlock.
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The filings set the stage for about 670 student housing beds, more than 70,000 square feet of commercial uses including a grocery store, and about 160,000 square feet of office space, according to project plans. But now absent from designs is a 190-key hotel that S.J. Collins Enterprises had previously envisioned for the project, Jeff Garrison, a partner with the company, tells What Now Atlanta.
“There was a lot of interest in the hotel, but the financial implications of building a hotel and finding debt just made it an impossibility,” Garrison said on Wednesday.
As it stands now, plans at the project site, which runs along Northside Drive between Ethel and 11th Streets, call for two buildings separated by a public plaza: one with five stories of student housing above a grocery store, and another with seven stories of office space over two levels of mezzanine retail. Though no tenants have been announced yet, Garrison said the developer is in talks with four commercial tenants of different types, plus an undisclosed grocery store. In January, What Now Atlanta reported that Publix was in talks to occupy the 42,000-square-foot grocery store space.
S.J. Collins Enterprises expects a groundbreaking this June and a summer 2023 opening, as well as a total project cost of about $250 million, according to Garrison. He also said that next month the company will start demolitions of existing structures at the site, which include multiple buildings totaling about 45,000 square feet between 654 Ethel St. and 1042 Northside Dr., filings this week show.
Across Northside Drive, the developer is already nearing completion of the initial phase of The Interlock. When finished, that portion of the project will have brought 349 apartments, 70 townhomes, a 161-key hotel named Bellyard, 200,000 square feet of office space, and 105,000 square feet of retail and restaurant space to West Midtown.
The project architect for the development’s second phase is Atlanta-based firm Dynamik Design, which Garrison said is “doing an incredible job.”
“Even though we’re calling it Interlock II, it really is just part of The Interlock project,” Garrison said. “The interconnection is exactly what we’ve been working on.”

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