[Renderings] S.J. Collins Enterprises Readies For Hotel-Less, $250 Million Interlock Phase II

Though the economic slowdown made financing its hotel component "an impossibility," Interlock II is still on track for a summer 2023 opening
Interlock II Rendering
Rendering: Official

Land disturbance permit applications were filed this week for work on a now-hotel-less second phase of developer S.J. Collins Enterprises‘ project The Interlock.

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The filings set the stage for about 670 student housing beds, more than 70,000 square feet of commercial uses including a grocery store, and about 160,000 square feet of office space, according to project plans. But now absent from designs is a 190-key hotel that S.J. Collins Enterprises had previously envisioned for the project, Jeff Garrison, a partner with the company, tells What Now Atlanta.

“There was a lot of interest in the hotel, but the financial implications of building a hotel and finding debt just made it an impossibility,” Garrison said on Wednesday.

As it stands now, plans at the project site, which runs along Northside Drive between Ethel and 11th Streets, call for two buildings separated by a public plaza: one with five stories of student housing above a grocery store, and another with seven stories of office space over two levels of mezzanine retail. Though no tenants have been announced yet, Garrison said the developer is in talks with four commercial tenants of different types, plus an undisclosed grocery store. In January, What Now Atlanta reported that Publix was in talks to occupy the 42,000-square-foot grocery store space.

S.J. Collins Enterprises expects a groundbreaking this June and a summer 2023 opening, as well as a total project cost of about $250 million, according to Garrison. He also said that next month the company will start demolitions of existing structures at the site, which include multiple buildings totaling about 45,000 square feet between 654 Ethel St. and 1042 Northside Dr., filings this week show.

Across Northside Drive, the developer is already nearing completion of the initial phase of The Interlock. When finished, that portion of the project will have brought 349 apartments, 70 townhomes, a 161-key hotel named Bellyard, 200,000 square feet of office space, and 105,000 square feet of retail and restaurant space to West Midtown.

The project architect for the development’s second phase is Atlanta-based firm Dynamik Design, which Garrison said is “doing an incredible job.”

“Even though we’re calling it Interlock II, it really is just part of The Interlock project,” Garrison said. “The interconnection is exactly what we’ve been working on.”

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Dean Boerner

Dean Boerner

Dean Boerner is a California-based writer previously with Bisnow and the San Francisco Business Times. He received his bachelor's degree in economics and business from Saint Mary's College of California, where he also served as the editor-in-chief of The Collegian, the school's campus newspaper. Before that, he spent two years as the publication's sports editor, and he remains a committed fan, for better or worse, of his Sacramento Kings, San Francisco Giants, and Saint Mary's Gaels.
Dean Boerner

Dean Boerner

Dean Boerner is a California-based writer previously with Bisnow and the San Francisco Business Times. He received his bachelor's degree in economics and business from Saint Mary's College of California, where he also served as the editor-in-chief of The Collegian, the school's campus newspaper. Before that, he spent two years as the publication's sports editor, and he remains a committed fan, for better or worse, of his Sacramento Kings, San Francisco Giants, and Saint Mary's Gaels.

4 Responses

  1. More student housing? I’m seeing an artificial type of cheap housing that lacks long term design and quality development ITP. In 15 years what’s the caliber of all of this student housing?

  2. Can we ask for you know … simple things like paint on the road designating lanes and not 3rd world street surfaces for Howell mill and 14th street? Or is having bare minimum infrastructure for too much to ask for in west midtown.

    1. The lanes on 14th aren’t bad… its 10th street that’s the problem. the massive tub sized potholes in the street are so outrageous for the amount of traffic that goes down 10th. When will that entire sction from Northside to Spring be repaved?

  3. The lanes on 14th aren’t bad… its 10th street that’s the problem. the massive tub sized potholes in the street are so outrageous for the amount of traffic that goes down 10th. When will that entire sction from Northside to Spring be repaved?

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