Atlanta-based developer S.J. Collins Enterprises has changed its name to SJC Ventures, it said on Tuesday.
The change, which includes a new website and logo, coincides with the introduction of new leadership and growth for the company. SJC Ventures is currently nearing the first-phase completion of The Interlock, the $450 million West Midtown project at the corner of 14th Street and Howell Mill Road, and it is also getting ready for a second phase. It also welcomed Fain Hicks as a new partner in the spring.
“Our renewed strategic direction will include continuing to grow our team and expanding SJC Ventures’ development offerings to include urban and infill mixed-use, luxury multifamily and grocery-anchored shopping centers,” SJC Ventures principal Jeff DeHart said in a statement.
“All of our projects will be home to first-to-market retailers, restaurants and the most desirable entertainment choices within our expanding U.S. footprint.”
For The Interlock, the developer has signed an array of tenants in the last year or so, including mini-golf company Puttshack and fitness and yoga boutique TruFusion, and a list of others that includes WeWork. Openings as of this month include Bellyard, West Midtown Atlanta, a Tribute Portfolio Hotel from Marriott.
SJC Ventures has also already agreed to lease space within Phase II of the project to Publix.
Founded in 2007, SJC Ventures has acquired and developed more than 60 retail, mixed-use, multifamily, and office projects in the U.S. Its other projects include University Station in Sarasota, Florida and The Marketplace at Tech Center in Newport News, Virginia.
3 Responses
Maybe I’m an outlier, but to be in Atlanta, and there’s not a single black person in this team photo, says more about this organization than any name change or development project could ever. You have to be purposeful in diversity efforts, not sitting back waiting on the perfect unicorn candidate to apply.
Spot on Mark.
The Interlock is a great development so far! Love the unique eclectic retail atmosphere and street activation.. looking forward to SJC Venture’s future projects in Atlanta 🙂