[Rendering] 1,200-Seat Sweet Auburn Live Music Venue Moving Forward

'Sweet Auburn Ballroom' late last week received a $1MM grant, set to replace former YMCA.

‘Sweet Auburn Ballroom’ late last week received a $1MM grant, set to replace former YMCA.

The former Butler Street YMCA building at 17 Jesse Hill Junior Drive NE, could soon become a 1200-person capacity live music venue.

Invest Atlanta late last week committed the “first grant” from the organizations recently-established Resurgens Fund to open Sweet Auburn Ballroom.

“The board was unanimous in its support for the resolution approving the $1 million grant,” Invest Atlanta on its website announced.

“This is a transformative project for the historic Sweet Auburn neighborhood, and will attract visitors to the area for years to come.”

Butler Street Community Development Corporation (“BSCDC”) and venue operator Live Nation, the company behind Music Midtown and operator of The Tabernacle, a 2,600-person capacity music venue, are partnering on the project.

BSCDC has executed a 20-year lease with Live Nation, who will develop and manage the venue.

The Sweet Auburn Ballroom project is part of a larger multi-phase effort by the BSCDC to revitalize the neighborhood’s Jesse Hill block along the Atlanta Streetcar line.

“With the help of this Resurgens Grant, the Sweet Auburn Ballroom will support the City of Atlanta’s long-held role as the region’s dominant entertainment and tourism center, create new construction and permanent jobs, and bring $5.4 million in much needed direct capital investment to this area of downtown.”

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.

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