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Primo Hoagies on May 16 will open its first Georgia franchise.
The Philadelphia-born Italian specialty sandwich chain is situated in Sandy Springs, at 6115 Peachtree Dunwoody Road Suite 125, in the former Gigi Cupcakes space.
Primo Hoagies is celebrating its first day by giving free hoagies to the first 100 guests Thursday.
Everyone else can snag one of the sandwiches for $6.99 (“primo” size).
Franchisee Brian Ottaviano has plans to open at least two additional Atlanta-area locations.
Stores two and three are currently being scouted.
“We are working with our broker and JLL in full search mode,” Ottaviano in an email told What Now Atlanta this week.
“Store number two will likely be North of 285.”