Snooze Sets Opening Day In Sandy Springs, Breakfast Chain’s Entry into Georgia

February 17 will be the official grand opening but two 'community days,' which are open to the public, will be held earlier in the week to support a few charities
Snooze Sets Opening Day In Sandy Springs, Breakfast Chain's Entry into Georgia - Food Photo
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Snooze, An A.M. Eatery will open its long-planned Sandy Springs location next month, a rep for the breakfast chain Thursday confirmed in an email to What Now Atlanta. Snooze Sandy Springs has been delayed by at least a year and will finally debut its first Georgia location on February 17, at 4600 Roswell Road.

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The all-day breakfast eatery was supposed to open its first local restaurant in late-2019, but “was originally put on pause because of construction delays, and then the pandemic hit,” a company spokesperson said at the end of last year. “When that happened, the Snooze team had to focus on preserving funds to keep other restaurants open / Snooze team members employed.”

Leading up to its official grand opening, Snooze is set to host a series of soft-opening days — “community days” — on Saturday, February 13, and Sunday, February 14. “These special community days are a great way to introduce the community to Snooze and their commitment to community-based initiatives and partnerships,” the spokesperson said. A portion of pre-opening breakfast sales will be donated to local initiatives, Pebble Tossers, and Southern Education Foundation.

Brothers and Co-Founders Jon and Adam Schlegel launched Snooze in Denver in 2006 and has since grown the chain to more than six states (with Georgia lined up to be the seventh): Arizona, California, Colorado, Texas, North Carolina, and Missouri. Using many local and organic products, Snooze’s menu offers “classic breakfast dishes with creative twists” like the Pineapple Upside Down Pancakes and Breakfast Pot Pie.

In March 2020, days before businesses were forced to close by local mandate in an effort to slow the spread of the novel coronavirus, Snooze had filed permits with the City of Atlanta for a second location — in the Osprey building in West Midtown. The spokesperson on Thursday did not immediately provide an update on the West Midtown Snooze.

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Chicago, Dallas, Denver, Las Vegas., Los Angeles, New York, Orlando, Philadelphia, Phoenix, San Diego, and San Francisco.
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