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Hop City's Original West Midtown Store Up For Sale, a 'Toe in The Water Exploration'

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Hop City's Original West Midtown Store Up For Sale, a 'Toe in The Water Exploration'

Owner Kraig Torres is examining all of his options as the retailer's lease comes up for renewal later this year.

Hop City West Midtown could switch hands later this year.

The decade-old craft beer and wine retailer in the Brickworks development, at 1000 Marietta Street NW #302, has been listed for sale through The Shumacher Group.

"This is more of a 'toe in the water' exploration," Kraig Torres, owner of Hop City, in an email Friday told What Now Atlanta.

"Our lease is up this summer and, while we have the opportunity to renew at a favorable rate, we acknowledge that our current business model looks a little different than our original location."

The store is priced at $495,000 which includes approximately $240,000 of inventory at "seller invoice cost."

Monthly rent for the 5,300-square-foot space is $11,800 with a long-term lease.

The Hop City name and branding are not included in the sale but the "full staff and management is in place for a flawless transition," according to the sales listing.

"We are certainly comfortable continuing to operate this location as it currently exists but it makes sense to examine all of our options," Torres said.

Since launching the brand on April 23, 2009, Torres has expanded the company's offerings to include several restaurants like the recently-opened Boxcar in the Lee + White mixed-use.

Developing...

Hop City West Midtown
Photo: Official
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Caleb Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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