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Philadelphia-Based Primo Hoagies Entering Market With Three Franchised Locations

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Philadelphia-Based Primo Hoagies Entering Market With Three Franchised Locations

Former Gigi's Cupcakes in Sandy Springs will be home to the first market location of the Italian specialty sandwich restaurant.

UPDATE (May 12, 2019): Primo Hoagies Sandy Springs—First in Georgia—To Open May 16

Primo Hoagies, a Philadelphia-born Italian specialty sandwich franchise, has signed an agreement with Brian Ottaviano for three Atlanta-area locations.

The first, currently seeking various construction bids, will open in Sandy Springs's Perimeter Town Center shopping center.

It will replace Gigi Cupcakes, at 6115 Peachtree Dunwoody Road, and is expected to open Q1 of 2019.

"When we began to research different franchise opportunities, we were looking for a unique concept with a rich tradition that had the ability to bring people together,” Ottaviano said in an announcement late-2018.

“We found our perfect fit with Primo Hoagies. Nothing beats serving up a classic Italian staple that anyone can enjoy.”

Ottaviano and his team could open at least two additional locations in the Atlanta-area.

Real estate for store two and three are being scouted.

“The Atlanta market will soon be able to take a bite into our tradition and become part of the buzz that has taken over the East Coast since the start of the company,” Adam Biedenbender, vice president of development at Primo Hoagies, said in the announcement.

“We can’t wait to see the lines form at Brian’s store.”

Primo Hoagies Sandy Springs
Rederning: Official
Primo Hoagies Sandy Springs
Photo: Shumacher Group
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Caleb Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

4 responses to “Philadelphia-Based Primo Hoagies Entering Market With Three Franchised Locations

  1. This is amazing news! Their Chicken Diablo is fantastic. This only question is, where are they going to source the rolls? That will be key.

  2. Nice! I can’t wait for a legit hoagie!! So many good options, I could seriously eat my way through the Primo menu.

  3. I am thrilled to have Primo coming to Atlanta, we go to their Wayne, PA location a couple times a year when visiting. EXCELLENT hoagies:)

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