The owners of Poor Hendrix are cooking up something new in Avondale Estates.
The Velvet Hippo, a new concept from Aaron and Jamie Russell, is being built out at 27 N Avondale Road.
It is expected to open in November, December at the latest, Aaron Russell told What Now Atlanta.
The Velvet Hippo Instagram page describes the concept as an “All-outdoor, counter-service Sandwich Shop offering good food, good drinks, & good vibes from day-time to dusk-time.”
Russell told What Now Atlanta that the small size of the building (about 400 square feet) lent itself well to a concise menu.
In addition to sandwiches, The Velvet Hippo will also serve cocktails.
Russell, a James Beard-nominated pastry chef, is no stranger to the Atlanta culinary scene, amassing experience at numerous acclaimed restaurants. The Russells’ other restaurant, Poor Hendrix, was recently included in Atlanta’s first-ever Michelin guide. Poor Hendrix is located in East Lake at 2371 Hosea L Williams Drive NE.
Wade Ross will be the kitchen manager at The Velvet Hippo. The restaurant is currently hiring kitchen staff.
Follow along with construction progress, recipe testing and opening date news on Instagram @TheVelvetHippoAvondale.
