Newish Decatur Pho King Vietnamese Eatery Listed For Sale

Situated steps from the courthouse on Ponce, fully-equipped turnkey space seeks $99,500 for 'any concept' wanting to take its place.
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Pho King has listed its open-and-operating Decatur location for sale, according to a listing this week from The Shumacher Group. The asking price is $99,500 which does not include the business.

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“The market just did not work out for us there, everywhere else just fine, we just can’t pull out from that one,” Pho King Owner Khoa Vuong on Friday in an email told What Now Atlanta. “Invested lots of money, but I think we have to pull out.”

Situated at 319 W Ponce de Leon Ave, the 3,000-square-foot Vietnamese eatery is a year old having only opened in mid-2019. Nine years remain on the lease and there is an option for a five-year renewal. Monthly rent is $12,500 “all in.”

While the purchase price does not include the Pho King business itself, it does include all of the furniture, fixtures, and equipment, which are in “mint condition,” according to the listing. “The owner spent several hundred thousand dollars to open doors in 2019.” A buyer would open a new concept in Pho King’s place.

This stretch of W Ponce de Leon Ave. is really starting to clear out. All within a few blocks, Highland Bakery, Ted’s Montana Grill, and The Pinewood have all shuttered.

Pho King has a remaining location in Midtown. The restaurant’s original outpost in Buckhead quietly closed its doors earlier this year.

Developing…

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JesseShoots
6 days ago

Still the best restaurant name I’ve ever seen

I.P.30307since1987!
6 days ago

I wonder if Decatur has enough of a customer base to support all the restaurants that flocked there in the last 10 years? It generally seems Atlanta may have hit it’s peak restaurant days– C-19 might just be thinning the herd. Eating out has always been where we spend most of our entertainment money (besides traveling). We’re willing to spend the money if there is a nice atmosphere, friendly service, and decent food. We really prefer simpler dining experiences as opposed to extravagant foodie events. Just gotta say, our meal from the newly opened Del Bar (Inman Park) was amazing!!!

dead_lancelot
6 days ago

Well said about customer base. This point was also raised in the Highland Bakery thread a little bit. Decatur is essentially a glorified commuter town with way too many restaurants. I remember the days when the only restaurant there was BSP, and maybe a couple of others I am forgetting. Then all hell broke loose with all these gastropubs, etc.

I.P.30307since1987!
6 days ago
Reply to  dead_lancelot

Restaurants are not a “need” for most people– particularly now that most of us are cooking at home. It’s been awhile since I’ve been to downtown Decatur, but I know that there are certain needs that local residents should expect from their commercial districts–   Dry cleaner, doc in a box, dentist, hair salon/barber, business center (mail, fax, packing/shipping, notary, passport photo, etc), pet/grooming store, independent pharmacy, bodega/market, optometrist, childcare, small hardware store, independent gym, massage therapist/chiropractor/yoga, etc.   I’m sure most of those already exist in downtown Decatur, but landlords need to start looking at what makes a “complete”… Read more »

citizenseven
6 days ago

I wonder how many takers they’d have if this offer were Free (just take over the lease). At $100k, GTFO.

I.P.30307since1987!
6 days ago
Reply to  citizenseven

Or just break the lease and sell the equipment/fixtures– and be done with it.

Stephanie Mclin
6 days ago

I am really going to miss this place really love the fresh tasty food even my three yr old eats here we are in Decatur we will miss u pho king email me recipes

I.P.30307since1987!
5 days ago

So Stephanie, have you told your three year old the name of this restaurant?

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