Mamoun’s Falafel, the “oldest falafel restaurant in New York City,” has secured a lease for its first of six locations across the Atlanta area, according to a press release Wednesday.
The first restaurant will be located in the West Midtown Center development, at 1299 Northside Drive.
It will open in 2019.
Mamoun’s Falafel signed a six-unit franchise deal with Kalki Patel and Parimal Patel for the Atlanta and Athens markets in Georgia, adding to its current portfolio of 10 locations across New York, New Jersey, Connecticut, and Pennsylvania.
“Our entire team at Mamoun’s Falafel is very hands-on, giving franchisees like Kalki and Parimal the tools they need to succeed every step of the way,” Heather Koleser, director of operations for Mamoun’s Falafel, said in the release.
“A new online training and communication portal I’m spearheading for franchisees, Mamouniversity, will make it even easier for a franchisee to get the support they need.”
Since opening in the heart of Greenwich Village in 1971, Mamoun’s Falafel has been serving a menu of Middle Eastern cuisine, including shawarma, hummus, baba ganouj, and baklava along with its namesake falafel.
Mamoun’s uses a commissary and production system to ensure high quality and consistent product at every location, including baking the pita fresh in-house every day.
It has partnered with Cuisine Solutions, which specializes in the “sous-vide cooking method,” to ensure the same delicious menu items can be duplicated all over the world.
“Heather and the Mamoun’s Falafel team take such great care to replicate the unique Mamoun’s experience for diners at each new location, and this first Atlanta location is no exception,” Kalki and Parimal Patel, franchisees of Mamoun’s Falafel, said in the release.
“We’re proud to carry on the Mamoun’s Falafel legacy and introduce Atlanta diners to its authentic, delicious Middle Eastern recipes.”