Kroger Names Fuqua Development ‘West Midtown Center’

The grocery store giant is anchoring the mixed-use project commonly referred to as 'Northside and 17th.'
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Fuqua’s forthcoming development at the intersection of Northside Drive and 17th Street is going to be called “West Midtown Center.”

Kroger, the grocery store giant anchoring the mixed-use project, reportedly named the development.

“Technically it is West Midtown Center, but many still refer to it as Northside & 17th,” Heather Correa, a partner at Fuqua, this week told What Now Atlanta in an email.

Marketing materials for the development, at 1299 Northside Drive NW, still display the “Northside & 17th” name.

The Loring Heights project near Atlantic Station will be home to Blaze Pizza’s third Atlanta-area location, ChipotleZaxby’sa large storage facility, and Kroger.

McCalister’s Deli and Dunkin’ Donuts are also rumored for the development.

Once complete, the center will also offer multifamily and detached single-family homes.

West Midtown Center will be situated in the outlined-in-blue section pictured above | Map: Fuqua

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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7 Comments

  1. ??? Why would they put a Regal Cinema when theres already a huge one at AS just blocks down the street? Is this a different concept? Notice even on the map there the logo showing there’s going to be a Regal Cinema there at the new development is actually further away than where the existing one already is.located.

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