Kroger Names Fuqua Development ‘West Midtown Center’

The grocery store giant is anchoring the mixed-use project commonly referred to as 'Northside and 17th.'

Fuqua’s forthcoming development at the intersection of Northside Drive and 17th Street is going to be called “West Midtown Center.”

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Kroger, the grocery store giant anchoring the mixed-use project, reportedly named the development.

“Technically it is West Midtown Center, but many still refer to it as Northside & 17th,” Heather Correa, a partner at Fuqua, this week told What Now Atlanta in an email.

Marketing materials for the development, at 1299 Northside Drive NW, still display the “Northside & 17th” name.

The Loring Heights project near Atlantic Station will be home to Blaze Pizza’s third Atlanta-area location, ChipotleZaxby’sa large storage facility, and Kroger.

McCalister’s Deli and Dunkin’ Donuts are also rumored for the development.

Once complete, the center will also offer multifamily and detached single-family homes.

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West Midtown Center will be situated in the outlined-in-blue section pictured above | Map: Fuqua

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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2 years ago

This is disgusting. I don’t want this suburban plaza to become the face of West Midtown.

2 years ago

F*ck-a should be tried for crime against civilization! What a major asshole!

2 years ago

The map is a mirror image, not reality…

2 years ago

??? Why would they put a Regal Cinema when theres already a huge one at AS just blocks down the street? Is this a different concept? Notice even on the map there the logo showing there’s going to be a Regal Cinema there at the new development is actually further away than where the existing one already is.located.

2 years ago

At least it’s totally replaceable. If they decide to redevelop later.

2 years ago

WOW – I apparently totally don’t know how to read a map.

Jude Lindquist
2 years ago

Fuqua, this is not suburbia. Get with it.

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