The NOW Massage has announced plans for its first Georgia location. The Los Angeles-based wellness brand will open in Buckhead’s Tuxedo Festival Shopping Center, at 3655 Roswell Road, this winter. An exact opening timeline was not disclosed.
“We are excited to open our first Atlanta boutique and continue The NOW’s national expansion by bringing our unique aesthetic and elevated massage experience to the area,” said Gara Post, Co-Founder + Chief Creative Officer of The NOW Massage, in a press release.
Each NOW massage boutique uses canvas draping to separate therapy spaces creating an “airy feeling that adds to the relaxing atmosphere,” according to the release. Massage therapists receive advanced training on The NOW’s custom services that go “far beyond the traditional modalities and are designed specifically for stress relief, health improvement and relaxation.”
At The NOW, guests can choose between three signature massage styles and pair their service with a variety of enhancements. The Swedish-inspired options include The NOW, a signature relaxation massage; The HEALER, an energy-balancing massage designed to reduce stress; and The STRETCH, a sports-inspired recovery massage.
Guests can choose from custom enhancements such as Herbal Heat Therapy, Deep Tissue, Fresh Eyes, Calm Balm, Hemp Calm Balm, and Gua Sha, a traditional Chinese medicine technique that uses smooth rose quartz tools to target specific areas of the body.
The NOW branded product line and custom jewelry collection, designed by Post, is available at boutiques and online for guests who want to bring a piece of The NOW lifestyle home with them.
“The NOW was founded on the principle that in today’s fast-paced society self-care is a necessity, not a luxury,” Post said. “We designed the boutiques to feel like an oasis for recovery and relaxation and look forward to introducing Atlanta to our inspiring wellness brand.”