Simon, a global developer of shopping, dining, entertainment, and mixed-use destinations including Phipps Plaza, this week unveiled the installation of the Nobu Hotel & Restaurant signage marking another milestone in the redevelopment of the Buckhead mall.
“It signals more to come for the transformational project,” a spokesperson for Simon told What Now Atlanta in an email Wednesday. “The Nobu signs, found along Phipps Boulevard on the northside of the Phipps Plaza redevelopment, showcase the latest high-profile addition to Atlanta’s premier shopping destination and skyline.”
Founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper, Nobu Hotel & Restaurant Atlanta will blend two concepts into one “unique experience.” The hotel includes 150 rooms, a rooftop pool, a spa, a corporate conference space, and Nobu Atlanta Restaurant, a 10,000 square-foot space that will serve guests Japanese cuisine. Both are slated to open in late summer 2022 in Phipps Plaza, at 3500 Peachtree Rd NE.
Nobu Atlanta is part of a multimillion-dollar transformation of Phipps Plaza that has been underway for several years. The first sizable change to the luxury mall as part of the overhaul was the demolition of the Belk building.
Additional elements of this new development will include a 90,000 square-foot Life Time® Athletic healthy living and entertainment destination and a 12-story Class A office building, complete with a three-story lower-level parking garage. There are also plans for a new food hall.
Construction commenced in 2018 with an opening slated for later this year. “These new elements will be completely integrated into the existing footprint of the upscale shopping experience at Phipps Plaza,” according to the Nobu website.