[Photos] Robert De Niro, Simon Break Ground On Phipps Plaza Redevelopment

Reimagined development is headlined by the arrival of Nobu Hotel and Restaurant Atlanta, along with a 90,000 square-foot Life Time® facility.

Real estate developer Simon Thursday broke ground on the redevelopment of its Phipps Plaza property.

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The reimagined development is headlined by the arrival of Nobu Hotel and Restaurant Atlanta, along with a 90,000 square-foot Life Time® facility.

Other planned elements include One Phipps Plaza, a 13-story, 350,000 square foot Class A office building.

The redevelopment will also feature an outdoor event venue, a multi-purpose courtyard providing easy access to the adjacent One Phipps Plaza office building and restaurants.

“Phipps Plaza has long been a luxury icon in the Southeast and this expansion will further elevate its exceptional position by creating a reimagined destination to live, work, shop and dine, unlike any other in the region,” David Simon, Chairman and Chief Executive Officer of Simon, said in a press release Thursday.

Nobu Hotels, founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper, will bring 150 rooms, a rooftop pool, spa, and corporate conference space.

Nobu Atlanta Restaurant will operate in a 10,000-square-foot space.

De Niro and other Nobu leadership were on hand at Thursday’s groundbreaking.

“We are very proud to be partnering with Simon as they continue to elevate Phipps Plaza from a renowned luxury center to an unparalleled, globally-recognized, mixed-use destination which still offers brands that simply can’t be found elsewhere in Atlanta,” Trevor Howell, CEO of Nobu Hospitality, said in the release.

“We believe our Nobu Hotel and restaurant at Phipps will be a great addition to the new Phipps Plaza and make it even more popular.”

The Beck Group has been selected as the architect and general contractor for the redevelopment, with a phased opening beginning in early 2021.

Simon in recent years has expanded the dining options at Phipps Plaza and added residential elements.

This includes recently opened Michael Schwartz’s Genuine Pizza, Daniel Reed’s Public Kitchen & Bar, Grand Lux Cafe and Ecco Buckhead (opening in November 2018).

The mixed-use redevelopment will also incorporate new dining elements.

Additionally, the new AC Hotel Atlanta Buckhead at Phipps Plaza offers 166 guest rooms and suites, and The Domain at Phipps Plaza consists of 319 mid-rise, urban-style residences with a variety of floor plans.

Phipps Plaza Redevelopment Groundbreaking 1
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Photo by Ben Rose/Ben Rose Photography
Phipps Plaza Redevelopment Groundbreaking 2
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Phipps Plaza Redevelopment Groundbreaking 3
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Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Austin, Chicago, Dallas, Denver, Houston, Jacksonville, Las Vegas, Los Angeles, Miami, Nashville, New York, Orlando, Orange County, Philadelphia, Phoenix, San Diego, San Francisco, Seattle and Tampa.

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