W Atlanta — Buckhead Reopens as Hotel Colee on Dec. 1

New flag from Operator Practice Hospitality is part of Marriott's Autograph Collection
Listen To This Post

Hotel Colee will open its Buckhead doors on December 1 as a member of Marriott’s Autograph Collection Hotels, according to a press release Tuesday. Hotel Colee replaces W Hotel Buckhead post a multi-million dollar renovation that kicked off in 2019. The W brand, formerly of Starwood, is also a Marriott product. Hotel Colee is owned by Woodbine Development Corporation and operated by Practice Hospitality.

Sign up now to get our Daily Breaking News Alerts

  • This field is for validation purposes and should be left unchanged.
Opt out at anytime

“Travelers trust Autograph Collection Hotels and the experience they provide, especially in times of uncertainty, and we believe there is no better partner to deliver on that promise than Practice,” T. Dupree Scovell, managing partner and CIO of Woodbine, said in the release.

Andrew Alford, principal of Andrew Alford Creative and former director of design for Graduate Hotels, was behind the hotel’s redesign. The new space “remixes” classic Southern-style signatures — pastel, prints, and pops of color — “to create an atmosphere that encourages guests to embrace their essence, feel their best, and go ahead and put on that statement piece.”

In the hotel’s lobby, Alford “reimagines one of the cornerstones of Southern culture and community: the barbershop and beauty parlor…,” with elements like vintage barber chairs reupholstered with patterns that complement those throughout the rest of the space. “Much more than just a social media moment, this space pays homage to the role barbershops and beauty parlors serve as community centers,” according to the release. “Hidden retail shelving for pop up trunk shows highlighting local makers, designers, and artists will anchor events and activations.”

Upstairs, the hotel’s guestrooms boast design elements like open-front, mirrored-back wardrobes, window seats, and walls adorned with prints by artist, muralist, designer, and native Georgian Lela Brunet. The fourth-floor has a rooftop infinity pool and fitness center. Whiskey Blue, the rooftop patio bar in the W Atlanta — Buckhead, will remain as part of Hotel Colee. Restaurant Cook Hall has closed and its replacement has not yet been announced.

Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Austin, Chicago, Dallas, Denver, Houston, Jacksonville, Las Vegas, Los Angeles, Miami, Nashville, New York, Orlando, Orange County, Philadelphia, Phoenix, San Diego, San Francisco, Seattle and Tampa.

Leave a comment

Your email address will not be published. Required fields are marked *

Related Posts

login

Login to manage your profile and comments

Register

Register now to manage your profile and comments. 
The information provided will only be used to create and manage your comments.